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X-WR-CALNAME:Upcoming Event: "Helvetica"
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CALSCALE:GREGORIAN
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20071005
DTEND;VALUE=DATE:20071008
TRANSP:TRANSPARENT
SUMMARY:"Helvetica"
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/260286/ ] SPECIAL ENGAGMENT
      Helvetica (2007\, 80 MIN\, DigiBeta)
      By Gary Hustwit
      Fri\, Oct 5\; 7:30 pm
      Sat\, Oct 6–Sun\, Oct 7\; 2\, 4\, 6 & 8 pm
      $10 regular
      $8 seniors\, students & teachers
      $8 YBCA Members
      
      Helvetica is a fascinating independent film about typography\, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated it’s 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them\, and a fluid discussion with renowned designers about their work\, the creative process\, and the choices and aesthetics behind their use of type. Helvetica encompasses the worlds of design\, advertising\, psychology\, and communication\, and invites us to take a second look at the thousands of words we see every day
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UID:http://upcoming.yahoo.com/event/260286/
DTSTAMP:20070902T121052
LAST-UPDATED:20070902T121052
CATEGORIES:Media
ORGANIZER;CN=ultramundane:X-ADDR:http://upcoming.yahoo.com/user/22955/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/584/":Yerba Buena Center for the Arts @ 701 Mission St.\, San Francisco\, California 94103 US
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NAME:Yerba Buena Center for the Arts
ADDRESS:701 Mission St.
CITY:San Francisco
REGION;X-ABBREV=ca:California
COUNTRY;X-ABBREV=us:United States
POSTALCODE:94103
GEO:37.7862;-122.402
URL;X-LABEL=Venue Info:http://www.ybca.org/
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