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X-WR-CALNAME:Upcoming Event: Adaptive Path's Book Release Event
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DTSTART:20080513T180000
DTEND:20080513T210000
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SUMMARY:Adaptive Path's Book Release Event
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/470796/ ] Come on down for Adaptive Path's Book Release Event
      
      We're celebrating the release of our new book -- Subject To Change: Creating Great Products & Services for an Uncertain World -- Tuesday\, May 13 at our offices in San Francisco. The event starts at 6 PM for reception and mingling\, then onto a quick presentation\, more mingling\, and ending with a book signing.
      
      A little bit about the book:
      To achieve success in today's ever-changing and unpredictable markets\, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out\, companies have to begin by looking at the process from the outside in\, beginning with the customer experience. 
      
      It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative\, agile\, and commercially successful organizations.
      
      
      Buy the book on Amazon here. 
      
      We look forward to seeing you!
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ORGANIZER;CN=adaptivepath:X-ADDR:http://upcoming.yahoo.com/user/233291/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/149109/":Adaptive Path @ 363 Brannan Street\, San Francisco\, California 94107 US
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NAME:Adaptive Path
ADDRESS:363 Brannan Street
CITY:San Francisco
REGION;X-ABBREV=ca:California
COUNTRY;X-ABBREV=us:United States
POSTALCODE:94107
GEO:37.7805;-122.393
URL;X-LABEL=Venue Info:www.adaptivepath.com
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