BEGIN:VCALENDAR VERSION:2.0 X-WR-CALNAME:Upcoming Event: Duality Reality - Who Controls Social Media in the Enterprise? PRODID:-//Upcoming.org/Upcoming ICS//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT DTSTART:20080514T180000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Duality Reality - Who Controls Social Media in the Enterprise? DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/495848/ ] Join the Minnesota Interactive Marketing Association for a Panel Discussion with Target\, General Mills\, BestBuy\, and Fingerhut. Yes\, you know about social media success stories like Facebook\, Flickr and You Tube. Yes\, you know that consumers of all kinds can be reached with these vehicles. And yes\, it can be next to impossible to convince your clients\, executives or lawyers that social media is a good idea for your brand. The evolution of Social Media is one of the greatest opportunities – and threats – to businesses in today's market place. Join MIMA and a panel of leading social media experts for a discussion that will address how big organizations: • Are or aren't adopting social media – and who makes the decision to do it • Can address related key issues • Implement and control programs • Measure results Click here for more info: http://www.mima.org/events/index.asp?eventID=120 This event will also be streamed live on Ustream. More details to come. ABOUT THE SPEAKERS: This panel discussion is presented by MIMA\, in conjunction with UrbanDilemma and the Minneapolis Chapter of the Social Media Club. Members of the panel will include local experts who will talk about strategies for approaching\, managing and deploying social media. • Jim Cunene\, Director\, Interactive\, General Mills - www.generalmills.com • Brad Smith\, VP of eCommerce & Digital Marketing\, Fingerhut Direct Marketing - www.fingerhut.com • Gary Koelling\, Creative Director\, Social Technology\, Best Buy - www.bestbuy.com • James Schneider\, Jr.\, Creative Manager\, Interactive Marketing\, Target Corporation - www.target.com WHEN: Wednesday\, May 14\, 2008 5:15 pm Registration & cash bar 6 pm Presentation 7 pm Networking\, food & cash bar WHERE: Solera 900 Hennepin Ave. Minneapolis\, MN 55403 View map Click here for directions. COST: Pre-registration Fees Members - FREE Student Members - FREE Non-Members - $40 Walk-in Registration Fees Members = $20 Student Members = $20 Non-members = $45 WHO SHOULD ATTEND All enterprise and agency employees responsible for: • Information technology • Branding / creative services • Website development and maintenance • Interactive marketing • Market research • Legal • Public relations WHAT YOU WILL LEARN: • Information about who is part of social media initiatives at major companies in the metro area • How different companies approach social media from a management perspective • Case studies and stories about social media services within enterprises • How various large organizations respond to issues and challenges regarding social media Attendees will also receive links to online resources after the presentation RESERVE YOUR SEAT TODAY. As a reminder\, monthly professional development events are now FREE for members. (Which makes joining MIMA an even better value.) However\, seating is limited\, so priority will be given to those who RSVP first. URL;VALUE=URI:http://upcoming.yahoo.com/event/495848/ UID:http://upcoming.yahoo.com/event/495848/ DTSTAMP:20080422T101802 LAST-UPDATED:20080422T101802 CATEGORIES:Education ORGANIZER;CN=dougpollei:X-ADDR:http://upcoming.yahoo.com/user/200785/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/32440/":Solera Restuarant @ 900 Hennepin Ave\, Minneapolis\, Minnesota 55403 US END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Solera Restuarant ADDRESS:900 Hennepin Ave CITY:Minneapolis REGION;X-ABBREV=mn:Minnesota COUNTRY;X-ABBREV=us:United States POSTALCODE:55403 GEO:44.9764;-93.2772 URL;X-LABEL=Venue Info:http://www.localhipster.com/solsessions END:VVENUE END:VCALENDAR