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VERSION:2.0
X-WR-CALNAME:Upcoming: Social Network Portability Events
PRODID:-//Upcoming.org/Upcoming ICS//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20081013T183000
DTEND:20081013T210000
TRANSP:TRANSPARENT
SUMMARY:Code Show: Tech PR 101 with Nicole Jordan
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1027582/ ] The Code Show brings it's second lecture to the LA startup\, tech\, and entertainment scene with a crash course in PR from Nicole Jordan.
      
      Even Kathy Sierra is twittering about PR:
      
      "PR: The "doesn't matter how good you are if nobody knows about you" arg is weak. NEVER matters how good YOU are. Only how good USERS can be.   12:59 PM August 13\, 2008  from web   
      
      
      PR/marketing should fail when it's about "getting word out". If they're about helping "users kick ass"\, we're good. Less pitch\, more teach. 12:56 PM August 13\, 2008 from web 
      
      
      Re: "PR is Dead?" meme--PR has same issue as UI design: it's NOT something you can slap on afterward. Must be baked into product. 12:53 PM August 13\, 2008 from web"
      
      If your company has a clear story\, the product management is effortless. So let's go back to school and learn PR 101 with Nicole Jordan\, then follow her to her Mixergy lecture on how to get everyone in the company working from a single message.
      
      Our free program is available at the Santa Monica Public Library\, in the Martin Luther King Jr auditorium.
      
      Parking $3.00 (Cash only)\, enter in lot on 7th street
      Doors open at 6:30\, lecture at 7\, followed by a Q&A and networking until 9pm
      TechZulu to cover and broadcast
      Brought to you by Project Locker.com and United Layer. 
      
      Interested in sponsoring an event? let us know!
URL;VALUE=URI:http://upcoming.yahoo.com/event/1027582/
UID:http://upcoming.yahoo.com/event/1027582/
DTSTAMP:20080821T035112
LAST-UPDATED:20080821T035112
CATEGORIES:Social
ORGANIZER;CN=amanda911:X-ADDR:http://upcoming.yahoo.com/user/113447/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/75052/":Santa Monica Public Library @ 601 Santa Monica Boulevard\, Santa Monica\, California 90401 US
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BEGIN:VVENUE
X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html
NAME:Santa Monica Public Library
ADDRESS:601 Santa Monica Boulevard
CITY:Santa Monica
REGION;X-ABBREV=ca:California
COUNTRY;X-ABBREV=US:United States
POSTALCODE:90401
URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/75052/
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