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X-WR-CALNAME:Upcoming: Search Engine Strategies Conference & Expo Events
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BEGIN:VEVENT
DTSTART:20081014T080000
DTEND:20081014T170000
TRANSP:TRANSPARENT
SUMMARY:ClickZ Specifics: Emerging Marketing Solutions - Cancelled
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/447571/ ] This one-day forum provides expert overviews of new methods and new media\, including mobile\, e-mail\, widgets\, and online video. At the end of the day\, you'll have a competitive edge when it comes to emerging marketing methods. You'll be prepared to make informed\, strategic decisions about how to structure emerging technologies into successful marketing\, and advertising plans.
      
      For more details: http://events.clickz.com/emerging/newyork/index.html Event submitted by Eventful.com on behalf of sesevent .
URL;VALUE=URI:http://upcoming.yahoo.com/event/447571/
UID:http://upcoming.yahoo.com/event/447571/
DTSTAMP:20080304T081959
LAST-UPDATED:20080304T081959
CATEGORIES:Education
ORGANIZER;CN=SES:X-ADDR:http://upcoming.yahoo.com/user/138788/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/24868/":26 + Helen Mills Theater @ 137-139 West 26th Street\, New York City\, New York 10001 US
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NAME:26 + Helen Mills Theater
ADDRESS:137-139 West 26th Street
CITY:New York City
REGION;X-ABBREV=ny:New York
COUNTRY;X-ABBREV=us:United States
POSTALCODE:10001
GEO:40.7454;-73.9924
URL;X-LABEL=Venue Info:http://www.26nyc.com/
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BEGIN:VEVENT
DTSTART:20081015T130000
DURATION:PT0S
TRANSP:TRANSPARENT
SUMMARY:Transparent CPL Advertising: The Biggest Missed Opportunity in Your Online Strategy
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1093405/ ] Date: Wednesday\, October 15\, 2008 Time: 1:00pm EDT / 10:00am PDT 
      
      In a tough economy\, brand marketers and agencies are adding transparent Cost-per-Lead (CPL) advertising to their banner and search campaigns and increasing returns on their marketing dollars. 
      
      Sign up for this webinar and learn practical steps you can take today to run open and transparent CPL campaigns. Find out how you can run online banners on CPL pricing models\, and optimize campaigns by mapping leads to their sources. Finally\, learn from real-life case studies how Fortune 500 marketers and SMBs are engaging brand leads through e-newsletters\, community sites and other member acquisition programs. 
      
      Presenter: Zephrin Lasker\, CEO and Co-founder\, Pontiflex 
      
      Sponsored by Pontiflex.
URL;VALUE=URI:http://upcoming.yahoo.com/event/1093405/
UID:http://upcoming.yahoo.com/event/1093405/
DTSTAMP:20080911T085904
LAST-UPDATED:20080911T085904
CATEGORIES:Education
ORGANIZER;CN=SES:X-ADDR:http://upcoming.yahoo.com/user/138788/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/214368/":no venue (webcast) @ no address (webcast\, New York\, New York US
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NAME:no venue (webcast)
ADDRESS:no address (webcast
CITY:New York
REGION;X-ABBREV=ny:New York
COUNTRY;X-ABBREV=US:United States
POSTALCODE:
GEO:43.2041;-76.9392
URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/214368/
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BEGIN:VEVENT
DTSTART:20081028T120000
DTEND:20081028T140000
TRANSP:TRANSPARENT
SUMMARY:Landing Page Testing for Higher Profits
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1093403/ ] Are you turning away your website visitors? Instead of guessing at your website visitor’s needs\, you can ask them what they prefer. Landing page testing allows your visitors to design a more satisfying experience for themselves\, and put more money in your pocket. Know what works -- no B.S. or techie talk. 
      
      Learn how to quickly diagnose potential conversion problems\, test\, and uncover better performing versions of your landing page. These tips can increase the conversion rate of most landing pages by double digit percentages. 
      
      Who Should Attend Business Owners\, Product Managers\, Marketing Managers\, Web Analysts\, PPC Managers\, Media Buyers. 
      
      Anyone who has a hand in the development of the website and the information contained in it should be focused on relentlessly testing to improve conversions. 
      
      The Agenda: 
       - Landing page testing basics
       - Calculating the economic impact of improved conversion
       - Real-world case studies
       - Uncovering problems with your landing page
       - Picking the right elements to test 
       - How to run your test (collecting and analyzing the data)
       - Pulling together the team and creating your action plan
       - Common pitfalls to avoid
       - Q&A (get your specific issues addressed by an expert
URL;VALUE=URI:http://upcoming.yahoo.com/event/1093403/
UID:http://upcoming.yahoo.com/event/1093403/
DTSTAMP:20080911T085626
LAST-UPDATED:20080911T085626
CATEGORIES:Education
ORGANIZER;CN=SES:X-ADDR:http://upcoming.yahoo.com/user/138788/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/214368/":no venue (webcast) @ no address (webcast\, New York\, New York US
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NAME:no venue (webcast)
ADDRESS:no address (webcast
CITY:New York
REGION;X-ABBREV=ny:New York
COUNTRY;X-ABBREV=US:United States
POSTALCODE:
GEO:43.2041;-76.9392
URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/214368/
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20081208
DTEND;VALUE=DATE:20081212
TRANSP:TRANSPARENT
SUMMARY:Search Engine Strategies - Chicago 2008
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/426262/ ] SES Chicago features presentations and panel discussions covering all aspects of search engine-related promotion\, including Search Engine Optimization (SEO)\, Search Engine Marketing (SEM)\, and Mobile Marketing. Learn the tricks of the trade\, from best practices and tactics to strategy and branding.
      
      "Seasoned search maven or hopeful newbie\, you'll find speakers who share expertise\, new research\, horizon's edge views and knuckles-in-the code tactics."
      
      —Anne Kennedy\, Managing Partner\, Beyond Ink\, Member of SES Advisory Board
      
      Conference Highlights include:
      
      -Strategic development workshops and multiple session tracks 
      -Opportunities to network with industry professionals and meet with the Search Engines 
      -Hosted by Search authority Kevin Ryan 
      -Additional full day of hands-on Search Engine Marketing & Optimization Training
URL;VALUE=URI:http://upcoming.yahoo.com/event/426262/
UID:http://upcoming.yahoo.com/event/426262/
DTSTAMP:20080206T225041
LAST-UPDATED:20080206T225041
CATEGORIES:Education
ORGANIZER;CN=jbeaul:X-ADDR:http://upcoming.yahoo.com/user/23890/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/4891/":Hilton Chicago @ 720 South Michigan Ave.\, Chicago\, Illinois US
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NAME:Hilton Chicago
ADDRESS:720 South Michigan Ave.
CITY:Chicago
REGION;X-ABBREV=il:Illinois
COUNTRY;X-ABBREV=us:United States
POSTALCODE:
GEO:41.8729;-87.6244
URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/4891/
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20090217
DTEND;VALUE=DATE:20090221
TRANSP:TRANSPARENT
SUMMARY:Search Engine Strategies London Conference & Expo
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1113070/ ] With uncertainty dominating the nation’s economy\, marketers and executives are under increased pressure to generate new business.  Search engine marketing (SEM/SEO) may be the best way to drive online revenues and increase your marketing ROI. Learn the key strategies\, tactics\, and best practices on how SEM/SEO can boost the search visibility of your website\, increase conversions and grow your bottom line at the Search Engine Strategies London Conference & Expo\, 17-20 February 2008.
      
      Sample Sessions:
      - Introduction to Search Marketing
      - Universal & Blended Search
      - Successful Tactics for Social Media Optimization
      - Building a Search Friendly Site
      
      Registration for this event will be opened in November 2008
      
      Enter UK10YH to SAVE 10% on the registration fee.
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UID:http://upcoming.yahoo.com/event/1113070/
DTSTAMP:20080919T131342
LAST-UPDATED:20080919T131342
CATEGORIES:Education
ORGANIZER;CN=SES:X-ADDR:http://upcoming.yahoo.com/user/138788/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/103710/":Business Design Center @ 52 Upper Street\, Islington\, London\, England N1 0QH UK
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NAME:Business Design Center
ADDRESS:52 Upper Street\, Islington
CITY:London
REGION;X-ABBREV=london:England
COUNTRY;X-ABBREV=uk:United Kingdom
POSTALCODE:N1 0QH
GEO:51.5453;-0.104188
URL;X-LABEL=Venue Info:http://www.businessdesigncentre.co.uk/
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DTSTART;VALUE=DATE:20090313
DTEND;VALUE=DATE:20090318
TRANSP:TRANSPARENT
SUMMARY:South By Southwest (SXSW) Interactive Conference
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/453651/ ] What is the SXSW Interactive Festival?
      The SXSW Interactive Festival offers five days of panels\, keynote discussions\, Trade Show\, and exciting evening events. Attendees benefit from hands-on\, how-to training as well as long-term\, big-picture analysis in an atmosphere that charges creativity and out-of-the-box thinking. More to the point\, coming to SXSW Interactive is a great way to recharge your creativity.
      
      Where does the SXSW Interactive Festival occur?
      Daytime panel programming (as well as the Trade Show & Exhibition) takes place at the Austin Convention Center (500 E. Cesar Chavez) in downtown Austin. Evening events occur at various nightspots around the city.
      
      Who attends this event?
      SXSW Interactive appeals to uber-geeks and digital creatives who push the cutting edge of technological change. The event appeals to content developers\, web designers\, programmers\, bloggers\, wireless innovators\, gamers\, tech entrepreneurs\, investors\, and educators. Even if you are not a technical person\, you will benefit from the outside-the-box thinking that thrives at SXSW.
      
      What kind of topics are covered at the event?
      Panel topics cover everything from web design\, usability\, and blogging to wireless innovation and new technology business models. Other panels focus on more general topics that are nonetheless relevant to the digital creatives who attend SXSW Interactive. Discovering new ideas that lead us to a better future is the underlying theme on all of this programming.
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UID:http://upcoming.yahoo.com/event/453651/
DTSTAMP:20080317T105502
LAST-UPDATED:20080317T105502
CATEGORIES:Festivals
ORGANIZER;CN=kathrynyu:X-ADDR:http://upcoming.yahoo.com/user/155/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/799/":Austin Convention Center @ 500 E Cesar Chavez Street\, Austin\, Texas 78701 US
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NAME:Austin Convention Center
ADDRESS:500 E Cesar Chavez Street
CITY:Austin
REGION;X-ABBREV=tx:Texas
COUNTRY;X-ABBREV=us:United States
POSTALCODE:78701
GEO:30.2622;-97.7399
URL;X-LABEL=Venue Info:http://www.austinconventioncenter.com/
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