BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:Upcoming: Bernaise Source Buzz Events
PRODID:-//Upcoming.org/Upcoming ICS//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;VALUE=DATE:20091120
DTEND;VALUE=DATE:20091121
TRANSP:TRANSPARENT
SUMMARY:PR Camp New York
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/4548886/ ] PR Camp New York  will be a full day of highly interactive discussions on social media -- complete with marshmallows and a virtual campfire. It will explore key issues facing our industry\, helping PR and marketing professionals to identify challenges and take advantage of new opportunities.  
 
 PR Camp New York  is recommended for PR\, marketing and communications professionals at all levels from business\, non-profits\, government agencies\, associations and educational institutions.
 
 Our "unconference-like" format avoids many of the conventions of a typical conference. There will be no panels or PowerPoint demonstrations. Moderators ("camp counselors") will use scenarios based on case studies to guide participant discussions.
  
 
 AGENDA
 
 8:00 AM - Registration and Breakfast
 
 9:00 AM - Social Media Buy-In: Getting Clients and Management On Board for Your Social Media Programs
 
 Stephanie Agresta - EVP\, Global Director of Digital Strategy and Social Media\, Porter Novelli/Peter Lucht – Executive Director\, External Affairs\, Verizon
 Joseph Kingsbury - Social Media Practice Lead\, North America\, Text 
 100/Morgan Johnston – Manager\, Corporate Communications\, JetBlue
 Lloyd P. Trufelman - President & CEO\, Trylon SMR\, New York/Dina Kaplan – Co-Founder\, blip.tv
 Erin Byrne - Chief Digital Strategist\, Burson-Marsteller/TBD
 
 10:30 AM - Talking about the “Y” Generation: Tapping the Social Media Expertise of Young Professionals to Reach Your Audience
 
 Steve Rubel - SVP\, Director of Insights\, Edelman Digital/Natan Edelsburg - Generation Yer and Editor\, GobalQuad.com/Vice President\, NYU Steinhardt's Comm Club
 Jim Issokson - VP\, Reputation Management\, MasterCard Worldwide/Aditi Mehta – Generation Yer and Account Executive\, Epsilon
 Dawn Bridges – Senior Vice President\, Corporate Communications\, Time Inc/Jennifer Kohanim - Generation Yer and Assistant Account Executive\, Fleishman-Hillard Digital
 Peter Himler - Founding Principal\, Flatiron Communications/TBD
 
 12:00 Noon - Lunch and Product Demonstrations
 
 1:15 PM - Show Me the Money: Delivering Strategies for Effective ROI and Achieving Success for Your Social Media Programs
 
 Howard Greenstein - President and Social Media Strategist\, Harbrooke Group
 Stacy Green - Manager\, Internal Communications. & Public Relations\, New York Times
 Janine Gianfredi - Marketing Manager\, Google
 Peter Shankman - Founder and CEO of HARO
 
  
 2:45 PM - Why Can’t We Be Friends: Aligning Your Marketing and PR Social Media Departments and Agencies
 
 Chris Andrew - Vice-President-Group Director Media\, Digitas/Rachelle Spero - Executive Vice President\, Digital Media\, Cohn & Wolfe
 Joe Ciarallo - Editor\, PRNewser.com and Manager\, PR Initiatives\, mediabistro/David Berkovitz - Senior Director of Emerging Media & Innovation\, 360i
 Alex Norman - Executive Vice President\, Schematic/Jonathan Kopp - Global Director\, Ketchum Digital
 Andrea Harrison – Strategy Director\, Razorfish/Paull Young - Account Director\, Converseon
 
  
 4:15 PM - Wrap Up
URL;VALUE=URI:http://upcoming.yahoo.com/event/4548886/
UID:http://upcoming.yahoo.com/event/4548886/
DTSTAMP:20090927T134241
LAST-MODIFIED:20090927T134241
CATEGORIES:Education
ORGANIZER;CN=Bernaise Source Buzz:X-ADDR:http://upcoming.yahoo.com/user/246957/
LOCATION;ALTREP="http://upcoming.yahoo.com/venue/643127/":PR Camp New York @ 92 Y Tribeca - 200 Hudson Street in Tribeca\, New York\, New York 10013 US
END:VEVENT
END:VCALENDAR