BEGIN:VCALENDAR VERSION:2.0 X-WR-CALNAME: PRODID:-//Upcoming.org/Upcoming ICS//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT DTSTART:20080729T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Online PR DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454260/ ] This workshop considers how the Internet\, especially Social Media and User Generated Content (UGC)\, is affecting how brands and businesses get their messages across and manage their reputations. It highlights the importance of PR skills in an increasingly networked and conversational web environment. The course explores the online PR and social media toolbox\, uses corporate and brand case studies and provides delegates with the opportunity to use online PR research\, planning and online reputation monitoring tools. WHO IS THE COURSE FOR? • PR professionals • Marketing managers • Digital and e-marketing professionals HOW WILL I BENEFIT? After attending this course\, you will be able to: • Understand the scope and tools of Online PR and how it can integrate with other online and offline marketing disciplines e.g. PR\, search engine optimisation\, advertising\, direct mail\, etc • Learn how to develop an online PR strategy • Understand how ‘social objects’\, ‘social currency’ and ‘conversationalists’ can trigger brand and corporate conversations with audiences\, customers and stakeholders • Understand PR opportunities and threats from social media and user generated content • Monitor and measure your brand reputation online WHAT WILL I LEARN? • How to make your brand/ organisation/clients more visible online using Online PR tools • How to proactively engage with stakeholders and enhance your brand reputation online • How to audit and monitor the online environment - what is being said about your brand/ organisation/industry. Identifying ‘traditional’ media targets and other influencers and their networks • To appreciate the risks and opportunities of social media engagement and develop strategies for reducing the risk of negative brand perception URL;VALUE=URI:http://upcoming.yahoo.com/event/454260/ UID:http://upcoming.yahoo.com/event/454260/ DTSTAMP:20080318T110501 LAST-UPDATED:20080318T110501 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20080730T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:billy idol DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/793362/ ] http://www.ticketmaster.co.uk/event/1700409DA50B5E95?artistid=735323&majorcatid=10001&minorcatid=1 URL;VALUE=URI:http://upcoming.yahoo.com/event/793362/ UID:http://upcoming.yahoo.com/event/793362/ DTSTAMP:20080613T120558 LAST-UPDATED:20080613T120558 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/130775/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/3642/":Carling Apollo @ Stockport Road\, Ardwick\, M12 6AP\, Manchester\, Manchester M126A END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Carling Apollo ADDRESS:Stockport Road\, Ardwick\, M12 6AP CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M126A URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/3642/ END:VVENUE BEGIN:VEVENT DTSTART:20080801T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Bromheads Jacket DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/759926/ ] URL;VALUE=URI:http://upcoming.yahoo.com/event/759926/ UID:http://upcoming.yahoo.com/event/759926/ DTSTAMP:20080604T023837 LAST-UPDATED:20080604T023837 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/49189/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/70874/":The Ruby Lounge @ 28-34 High Street\, Manchester\, Manchester M4 1QB END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:The Ruby Lounge ADDRESS:28-34 High Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M4 1QB URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/70874/ END:VVENUE BEGIN:VEVENT DTSTART:20080801T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester 2600 Computer Security Meeting DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/898809/ ] The Manchester 2600 computer security meeting takes place on the first friday of every month. It is aimed at everybody with an interest in computer security\, telephony\, hacking\, phone phreaking\, cryptography\, internet security/privacy issues and related subjects. People from all walks of life are welcome\, from both the 'white hat' and 'black hat' sides of the computer security world (you might be surprised at some of the people who have turned up in the past). You don't have to be an 'expert' at anything to fit in\; however\, there are always people about with some expertise in most of the areas mentioned. It's sometimes surprising what information you can pick up for the price of a few beers :) The Manchester meet tends to be a little different from the other UK 2600 meets\; while there is always lively discussion of the above subjects\, the meet starts in a bar and we frequently continue drinking till 2am or go on to a club afterwards. The meeting continues for as long as at least two participants are able to maintain an intelligent conversation URL;VALUE=URI:http://upcoming.yahoo.com/event/898809/ UID:http://upcoming.yahoo.com/event/898809/ DTSTAMP:20080714T155004 LAST-UPDATED:20080714T155004 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/86810/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/41972/":Bulls Head @ 84 London Road\, Manchester\, Manchester M1 2PN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Bulls Head ADDRESS:84 London Road CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 2PN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/41972/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20080802 DTEND;VALUE=DATE:20080907 TRANSP:TRANSPARENT SUMMARY:RIBA Competitions Exhibition - Small Projects within the Leisure Sector DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/909521/ ] A new summer exhibition organised by the RIBA Competitions Office opens in August showing a selection of small scale projects within the leisure sector that have originated through RIBA competitions. This exciting and varied choice of projects shows the wide range of solutions generated through architectural competitions and will include: Kielder Observatory\; Bat House\; Blackpool Swivelling Wind Shelter\; Cleopatra's Kiosk\, Hardwick Park Visitor Centre\, The Pavillion at Priory Park in Reigate\, Mersey Observatory\, Maidstone Museum plus many more. The exhibition highlights that architectural competitions can work for any scale of project whether large or small. URL;VALUE=URI:http://upcoming.yahoo.com/event/909521/ UID:http://upcoming.yahoo.com/event/909521/ DTSTAMP:20080716T083905 LAST-UPDATED:20080716T083905 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/108104/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/124591/":CUBE @ 113-115 Portland Street\, Manchester\, Manchester M1 6DW END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:CUBE ADDRESS:113-115 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6DW URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/124591/ END:VVENUE BEGIN:VEVENT DTSTART:20080803T180000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Tubelord DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/759922/ ] Roadhouse present... (14+ Show) Tubelord The Maple State Tellison Advance: £5 Time: 6:00 pm - 9:00 pm URL;VALUE=URI:http://upcoming.yahoo.com/event/759922/ UID:http://upcoming.yahoo.com/event/759922/ DTSTAMP:20080604T022906 LAST-UPDATED:20080604T022906 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/49189/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/19069/":Roadhouse @ 8 Newton St\, Picadilly\, Manchester\, Manchester M1 2A END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Roadhouse ADDRESS:8 Newton St\, Picadilly CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 2A URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/19069/ END:VVENUE BEGIN:VEVENT DTSTART:20080808T193000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Elite Speed Dating - Manchester @ The Circle Club DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/930032/ ] Elite Speed Dating Singles Events. Events are for graduates & professionals in the North West\, Merseyside\, Cheshire\, Manchester\, Leeds\, Liverpool\, Chester & Wilmslow. AGE GROUP 33-48 URL;VALUE=URI:http://upcoming.yahoo.com/event/930032/ UID:http://upcoming.yahoo.com/event/930032/ DTSTAMP:20080725T052341 LAST-UPDATED:20080725T052341 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/256147/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/141606/":The Circle Club @ 13 Barton Arcade\, Manchester\, Manchester M3 2BB END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:The Circle Club ADDRESS:13 Barton Arcade CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M3 2BB URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/141606/ END:VVENUE BEGIN:VEVENT DTSTART:20080816T140000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester Linux User Group DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/495655/ ] ManLUG normally meets at 14:00 hrs on the third Saturday of the month with the odd exception like December which would be too close to the Christmas festivities. We try and get two willing volunteers to give a talk for each meeting\, but sometimes this is hard work. Installfests are usually held around twice a year. (April/October). After the formal meeting we usually head off to the Scubar for drinks and informal banter. As a matter of policy\, the University have asked us to bring some photo identification to show the porters if we are asked. Please remember that the University is kind enough to let us use their facilities without a fee\, so perhaps we can agree to this gracefully. URL;VALUE=URI:http://upcoming.yahoo.com/event/495655/ UID:http://upcoming.yahoo.com/event/495655/ DTSTAMP:20080422T021230 LAST-UPDATED:20080422T021230 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/53775/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/36414/":Kilburn Building @ Oxford Road\, Manchester\, Manchester M13 9PL END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Kilburn Building ADDRESS:Oxford Road CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M13 9PL URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/36414/ END:VVENUE BEGIN:VEVENT DTSTART:20080816T150000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Pratyahara DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/730456/ ] This event is the third part of the Beyond Asana series from Darren Deojee. Read more at www.beyondasana.co.uk. The event runs from 3-6pm at The Yoga Rooms in Manchester. You do not have to do the whole series\, simply pick the ones which suit you. You can read about the whole series below the event info. Event Info: Pratyahara is among the most neglected of all individual practices\, mainly because people just don't know how to go about doing it on its own. They can tie it in with asana practice\, or pranayama\, but to sit and consciously work on sense withdrawal? This event looks at the essence of pratyahara\, but unlike the traditional approach where your sense withdrawal is for deeper meditation\, we are going to address its practicality out in the world. Pratyahara\, or 'Sense Withdrawal\,' is a superb way to break our conditioned perception of self and the world. Of all the yoga practices\, this is perhaps the best at it. It enables us to become aware of the power of our boundary\, become aware of our own projection\, and to be more aware of the environment we are in\, contradictory though that may seem at first to the idea of withdrawing our senses. To be able to fully withdraw all senses\, we need an understanding and awareness of how the senses work\, how their functionality was learned - basically how they were conditioned. Then we can go about undoing it. This is the direct approach to pratyahara\, rather than the indirect method usually practised eg pratyahara via asana\, or pratyahara via pranayama During this day you will learn how this conditioning process took place\, and ways to work on pratyahara consciously with an understanding of the benefits it will give. You will also learn an open-eyed meditaton technique to be able to take into everyday life with you. This is a simple yet powerful tool for behavioural change\, insight\, situation management and breaking conditioning. Since this technique is for everyday life\, some of the event will take place outside where you will have the chance to practice and share experiences. When used properly\, it will pave the way for going from living in and perceiving a world of objects to living in and perceiving a world of seamless energy. Pratyahara is an essential tool for achieving the goals of yoga\, as are all the limbs\, yet\, to me\, its greatest dividend is delivered not when we achieve pratyahara in an isolated meditation\, but when we achieve it on a crowded bus\, or busy office\, or in a group - then\, we are truly on our way to becoming liberated from our conditioning\, limited perception and awareness\, and the resulting oft-undesirable behaviours that stem from those. By the end of this event you will: have an understanding of pratyahara have an understanding of sense conditioning and functioning be able to work on conscious pratyahara for 2 senses have an open-eyed meditation technique for everyday\, out-in-the-world use be more aware of the power of your boundary and how to use it to save energy be able to use the all of the above to help you make new behavioural choices in everyday situations About the Beyond Asana Series The Yoga Sutras mention Asana the least of all the yoga practises\, yet here in the West we have classes filled with asana and very little else. These are not just talk throughs of 'doing it' like asana class. Other practises are not so simple as asana where you just copy the teacher because many of them are internal or subjective. This series picks on that and helps us understand what these practises are all about\, why we practise them and what their individual\, and collective\, purposes are. This will then arm you to practise them on your own without worrying about 'am i doing this right' or becoming disheartened because you don't feel you are getting the benefits. The full course costs £100/£50 conc. when booked in advance\, or each event is £20/£10 when booked in advance or £25/£15 on the day. Booking is advised as spaces are limited. Each event is advertised individually\, or you can check the website www.beyondasana.co.uk for more information. URL;VALUE=URI:http://upcoming.yahoo.com/event/730456/ UID:http://upcoming.yahoo.com/event/730456/ DTSTAMP:20080527T103020 LAST-UPDATED:20080527T103020 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/139492/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/146843/":The Yoga Rooms @ 483a Barlow Moor Road\, Chorlton\, manchester\, Manchester M21 8AG END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:The Yoga Rooms ADDRESS:483a Barlow Moor Road\, Chorlton CITY:manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M21 8AG URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/146843/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20080818 DTEND;VALUE=DATE:20080819 TRANSP:TRANSPARENT SUMMARY:Fundamentals of Project Management DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/472148/ ] Are you new to project management? Do you need to start planning and managing projects? Are you lacking confidence in your ability to manage projects? If so\, this course is for you. This comprehensive one-day Project Management training course is for people with little or no prior experience of project management and need to start managing projects with confidence. Delegates will learn the essential skills to plan and manage projects successfully. Courses are small and informal and delegates are asked to perform both individual and group tasks. By practising critical project management techniques\, delegates learn faster and gain confidence is applying the most important project management techniques. This course is comprehensive and intensive and cover topics that other courses take 2-3 days to cover. For anyone keen to gain confidence in project management techniques and skills\, this course covers the best practices in project management and can be applied on all projects - small or large. All courses are delivered by experienced trainers and practising project managers. Price : £ 295 + VAT Cost includes lunch\, tea/coffee\, learning materials and certificate. This course is also available for delivery onsite at company offices at a reduced rate. We also offer discounts for staff working in the voluntary sector or for bookings of two or more people. Phone 020-7478-2175 or email info@knowledgetrain.co.uk for further details. Further details can be found on our KnowledgeTrain project management training courses website URL;VALUE=URI:http://upcoming.yahoo.com/event/472148/ UID:http://upcoming.yahoo.com/event/472148/ DTSTAMP:20080411T034149 LAST-UPDATED:20080411T034149 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/223588/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/129907/":KnowledgeTrain - Manchester @ 53 Fountain Street\, Manchester\, Manchester M2 2AN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:KnowledgeTrain - Manchester ADDRESS:53 Fountain Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M2 2AN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/129907/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20080818 DTEND;VALUE=DATE:20080823 TRANSP:TRANSPARENT SUMMARY:PRINCE2 Practitioner DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/922497/ ] This course will provide delegates with a complete and practical understanding of how to apply the PRINCE2™ methodology in any number of different scenarios. URL;VALUE=URI:http://upcoming.yahoo.com/event/922497/ UID:http://upcoming.yahoo.com/event/922497/ DTSTAMP:20080722T060613 LAST-UPDATED:20080722T060613 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/91675/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/178177/":Cathedral-Conference Centre @ Cathedral Yard\, Manchester\, Manchester END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Cathedral-Conference Centre ADDRESS:Cathedral Yard CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE: URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/178177/ END:VVENUE BEGIN:VEVENT DTSTART:20080820T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Louis XIV DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/759924/ ] SJM Concerts present LOUIS XIV plus guests Advance: £8.50 - Buy Tickets Time: 8:00 pm - 11:00 pm On Louis XIV... "Slick Dogs And Ponies expands mightily upon most of the hints dropped on [The Best Little] Secrets [Are Kept] and its two subsequent EPs. This is sonically and spiritually superior stuff\, vitriol streaming out of its pores..." Paste "...it's undeniably clear that Louis XIV is standing on solid ground with a tight\, cohesive sound and a love of synth-induced basslines making for catchy tunes..." Filter "The range of Slick Dogs And Ponies from "Guilt By Association" to "Air Traffic Control" to "Misguided Sheep" is nothing less than inspirational. Each song is unique\, yet at the same time complements the track behind it and ahead of it." Campus Circle http://www.myspace.com/louisxiv http://www.louisxiv.net URL;VALUE=URI:http://upcoming.yahoo.com/event/759924/ UID:http://upcoming.yahoo.com/event/759924/ DTSTAMP:20080604T023103 LAST-UPDATED:20080604T023103 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/49189/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/19069/":Roadhouse @ 8 Newton St\, Picadilly\, Manchester\, Manchester M1 2A END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Roadhouse ADDRESS:8 Newton St\, Picadilly CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 2A URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/19069/ END:VVENUE BEGIN:VEVENT DTSTART:20080904T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Search Engine Optimisation DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454191/ ] Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities. Effective marketers continually look for ways to enhance and improve website visibility in the natural search engine listings. To increase the number of quality visitors to your website and boost online conversions\, it’s essential to understand the key attributes of SEO: website structure\, search term research\, content creation and link equity. The essence of a successful strategy is knowledge. With over 62% of the UK population now online and spending £5bn over Christmas 2007\, you need to understand your online audience and their searching habits. A clever strategy will measure and analyse search term performance\, visitor traffic from Google\, Yahoo and all the main search engines and competitor activity. Remember\, SEO is not a mystery. It’s about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding\, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace. WHO IS THIS COURSE FOR? This course is for marketing professionals who may already be running an SEO campaign. You understand the basic concepts but want to refine your approach in order to ensure you’re running a campaign that takes full advantage of every opportunity for competitive advantage and commercial success. Whatever your relationship to managing your website’s SEO campaign – direct\, through an agency or as a consultant - this course will provide you with the essential skills for campaign success. HOW WILL I BENEFIT? After attending this course\, you will be able to: • Plan\, manage and enhance your SEO strategy for maximum return • Refine your approach to search term analysis and selection to increase overall campaign value • Understand and manage your online brand in order to grow your market share in the natural listings • Improve your measurement\, reporting and analysis methods for a focused campaign WHAT WILL I LEARN? Best practice methodologies and strategic skills will equip you with essential knowledge to plan and implement a successful SEO campaign. URL;VALUE=URI:http://upcoming.yahoo.com/event/454191/ UID:http://upcoming.yahoo.com/event/454191/ DTSTAMP:20080318T101202 LAST-UPDATED:20080318T101202 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20080905T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester 2600 Computer Security Meeting DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/898812/ ] The Manchester 2600 computer security meeting takes place on the first friday of every month. It is aimed at everybody with an interest in computer security\, telephony\, hacking\, phone phreaking\, cryptography\, internet security/privacy issues and related subjects. People from all walks of life are welcome\, from both the 'white hat' and 'black hat' sides of the computer security world (you might be surprised at some of the people who have turned up in the past). You don't have to be an 'expert' at anything to fit in\; however\, there are always people about with some expertise in most of the areas mentioned. It's sometimes surprising what information you can pick up for the price of a few beers :) The Manchester meet tends to be a little different from the other UK 2600 meets\; while there is always lively discussion of the above subjects\, the meet starts in a bar and we frequently continue drinking till 2am or go on to a club afterwards. The meeting continues for as long as at least two participants are able to maintain an intelligent conversation URL;VALUE=URI:http://upcoming.yahoo.com/event/898812/ UID:http://upcoming.yahoo.com/event/898812/ DTSTAMP:20080714T155106 LAST-UPDATED:20080714T155106 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/86810/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/41972/":Bulls Head @ 84 London Road\, Manchester\, Manchester M1 2PN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Bulls Head ADDRESS:84 London Road CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 2PN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/41972/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20080908 DTEND;VALUE=DATE:20080909 TRANSP:TRANSPARENT SUMMARY:Fundamentals of Project Management DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/472150/ ] Are you new to project management? Do you need to start planning and managing projects? Are you lacking confidence in your ability to manage projects? If so\, this course is for you. This comprehensive one-day Project Management training course is for people with little or no prior experience of project management and need to start managing projects with confidence. Delegates will learn the essential skills to plan and manage projects successfully. Courses are small and informal and delegates are asked to perform both individual and group tasks. By practising critical project management techniques\, delegates learn faster and gain confidence is applying the most important project management techniques. This course is comprehensive and intensive and cover topics that other courses take 2-3 days to cover. For anyone keen to gain confidence in project management techniques and skills\, this course covers the best practices in project management and can be applied on all projects - small or large. All courses are delivered by experienced trainers and practising project managers. Price : £ 295 + VAT Cost includes lunch\, tea/coffee\, learning materials and certificate. This course is also available for delivery onsite at company offices at a reduced rate. We also offer discounts for staff working in the voluntary sector or for bookings of two or more people. Phone 020-7478-2175 or email info@knowledgetrain.co.uk for further details. Further details can be found on our KnowledgeTrain project management training courses website URL;VALUE=URI:http://upcoming.yahoo.com/event/472150/ UID:http://upcoming.yahoo.com/event/472150/ DTSTAMP:20080411T034255 LAST-UPDATED:20080411T034255 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/223588/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/129907/":KnowledgeTrain - Manchester @ 53 Fountain Street\, Manchester\, Manchester M2 2AN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:KnowledgeTrain - Manchester ADDRESS:53 Fountain Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M2 2AN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/129907/ END:VVENUE BEGIN:VEVENT DTSTART:20080911T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Online Media Planning and Buying DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454149/ ] WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers\, digital marketing managers\, campaign managers and account handlers\, e-marketing executives and planners. This is an intermediate-level course and as such it is recommended that you have at least some online marketing experience. HOW WILL I BENEFIT? After attending this course\, you will be able to: • Understand the scope and tools of online advertising – its scope is probably a lot larger than you expected • Learn how to develop an online advertising strategy for a specific audience to support different types of outcomes • Understand the importance of analytics and tracking and be able to instigate relevant methods of measuring effectiveness • Deliver the business case for an interactive advertising campaign. They will do this by: 1. Identifying the unique opportunities available in the online space 2. Creating an appropriate online briefing template 3. Demonstrating the ability to evaluate an online media solution/schedule 4. Forecasting and then measuring the success of their online campaign WHAT WILL I LEARN? Planning and strategy • How does the internet differ from other marketing channels? • Audience behaviour online • Who's spending and what on - some context • How do the unique characteristics of online dictate your approach? • What are the key factors that will influence your online strategy? • How can you overcome the key challenges of online advertising and maximise ROI? Online advertising: how to attract more site traffic and build your brand online • Understanding the role of online media in the decision-making process • How to buy behaviour rather than demographics • Tackling response vs branding objectives • Media planning • Planning for real-time behavioural and sequential-consideration activity • What works when • Media buying options\, rates and negotiation • The importance of integration with other channels • Developing a good brief and understanding channel split Delivery\, measurement and analysis • 3rd party ad-serving options and how to use them effectively • Analytics and online advertising • Measuring campaign effectiveness beyond clicks and sales • Using 3rd party research tools such as Hitwise to understand the wider context. URL;VALUE=URI:http://upcoming.yahoo.com/event/454149/ UID:http://upcoming.yahoo.com/event/454149/ DTSTAMP:20080318T094230 LAST-UPDATED:20080318T094230 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20080914T130000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester Flickr Meet XII DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/932907/ ] OK Good people of Manchester - the next installment of the ongoing saga of Manchester Flickr Meets has been agreed. It will be SUNDAY SEPTEMBER 14TH starting around 1pm at Font Bar\, New Wakefield St. Some photos may get taken\, some alcohol may get drunk\, some geese may get wrestled. One thing is certain - stories will be generated - the likes of which you will one day tell your grandchildren. More details will be posted nearer the time - but whatever was previously in your diary - cancel it now. Oh and Gene\, wear your special pants - I'm ready for 2nd base - are you? flickr.com/groups/manchesteruk/discuss/72157606371991797/ URL;VALUE=URI:http://upcoming.yahoo.com/event/932907/ UID:http://upcoming.yahoo.com/event/932907/ DTSTAMP:20080725T162311 LAST-UPDATED:20080725T162311 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/214285/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44976/":Font Bar @ 7-9 New Wakefield St\, Manchester\, Manchester M1 5NP END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Font Bar ADDRESS:7-9 New Wakefield St CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 5NP URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44976/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20080915 DTEND;VALUE=DATE:20080920 TRANSP:TRANSPARENT SUMMARY:PRINCE2 Practitioner DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/923441/ ] This course will provide delegates with a complete and practical understanding of how to apply the PRINCE2™ methodology in any number of different scenarios. URL;VALUE=URI:http://upcoming.yahoo.com/event/923441/ UID:http://upcoming.yahoo.com/event/923441/ DTSTAMP:20080723T015148 LAST-UPDATED:20080723T015148 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/91675/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/178177/":Cathedral-Conference Centre @ Cathedral Yard\, Manchester\, Manchester END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Cathedral-Conference Centre ADDRESS:Cathedral Yard CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE: URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/178177/ END:VVENUE BEGIN:VEVENT DTSTART:20080917T100000 DTEND:20080917170000 RRULE:FREQ=DAILY;INTERVAL=1;UNTIL=20081215T000000 TRANSP:TRANSPARENT SUMMARY:Cloth & Culture NOW DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/899959/ ] 35 artists from six different countries use tapestry\, knitting\, embroidery\, digital print\, optic fibres\, photography and more to explore the influence of culture and tradition on contemporary practice. A major exhibition supported by a full programme of talks\, master classes and textile workshops. URL;VALUE=URI:http://upcoming.yahoo.com/event/899959/ UID:http://upcoming.yahoo.com/event/899959/ DTSTAMP:20080715T090058 LAST-UPDATED:20080715T090058 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/270897/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/176103/":Whitworth Art Gallery @ Manchester\, Manchester\, Manchester END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Whitworth Art Gallery ADDRESS:Manchester CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE: URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/176103/ END:VVENUE BEGIN:VEVENT DTSTART:20080917T100000 DTEND:20080917170000 RRULE:FREQ=DAILY;INTERVAL=1;UNTIL=20081215T000000 TRANSP:TRANSPARENT SUMMARY:Cloth & Culture NOW DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/899958/ ] 35 artists from six different countries use tapestry\, knitting\, embroidery\, digital print\, optic fibres\, photography and more to explore the influence of culture and tradition on contemporary practice. A major exhibition supported by a full programme of talks\, master classes and textile workshops. URL;VALUE=URI:http://upcoming.yahoo.com/event/899958/ UID:http://upcoming.yahoo.com/event/899958/ DTSTAMP:20080715T090052 LAST-UPDATED:20080715T090052 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/270897/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/176103/":Whitworth Art Gallery @ Manchester\, Manchester\, Manchester END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Whitworth Art Gallery ADDRESS:Manchester CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE: URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/176103/ END:VVENUE BEGIN:VEVENT DTSTART:20080920T140000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester Linux User Group DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/495656/ ] ManLUG normally meets at 14:00 hrs on the third Saturday of the month with the odd exception like December which would be too close to the Christmas festivities. We try and get two willing volunteers to give a talk for each meeting\, but sometimes this is hard work. Installfests are usually held around twice a year. (April/October). After the formal meeting we usually head off to the Scubar for drinks and informal banter. As a matter of policy\, the University have asked us to bring some photo identification to show the porters if we are asked. Please remember that the University is kind enough to let us use their facilities without a fee\, so perhaps we can agree to this gracefully. URL;VALUE=URI:http://upcoming.yahoo.com/event/495656/ UID:http://upcoming.yahoo.com/event/495656/ DTSTAMP:20080422T021334 LAST-UPDATED:20080422T021334 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/53775/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/36414/":Kilburn Building @ Oxford Road\, Manchester\, Manchester M13 9PL END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Kilburn Building ADDRESS:Oxford Road CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M13 9PL URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/36414/ END:VVENUE BEGIN:VEVENT DTSTART:20080923T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Rig Up Explosive DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/759925/ ] Roadhouse present RIG UP EXPLOSIVE\, CUT THE BLUE WIRE and more tbc Door: £5 Time: 8:00 pm - 10:30 pm On Rig Up Explosive... "They’re the cast of The Mighty Boosh trying to cause an arguement between Idlewild and The Mars Volta and then pushing them both down the stairs. By Christ\, it’s one gloriously deranged cacophony." - Kerrang! "Take note of the name Rig Up Explosive. If there’s any justice they’ll be massive by the Summer. The nattily-attired five piece somehow manage to hit influences from Refused to Jesus Lizard to At The Drive In to Tellison to The Get Up Kids at the same time\, all the while instilling their debut EP with a strong identity of their very own." - Big Cheese "pissing on most mainstream indie from a great height by blending pop sensibilities with heavy experimental leanings. These include anthemic Incubus choruses\, football chants\, beautiful Brand New melodies\, and wonderful jazzy passages. More please!" - Rock Sound "It doesn’t really sound like too many other bands around right now - it fuses really intracite melodies with some tight\, twisting guitar riffs... Rig Up Explosive are a very bright and intelligent band determined to do things a little differently and they deserve a lot of credit for not following trends. Well worth your time and money\, check them out now." - Punktastic.com "Part indie\, part punk\, part rock but with a vital quantity of pop catchiness\, Rig Up Explosive burst into your life and instantly become a vice that will be hard to resist." - roomthirteen.com "A missile making a jazzy\, ska-punk-rock-core crackle and pop instead of that cartoon whine\, but a rocket-powered super-smart thing nonetheless. Further listens and a few deep breaths will reveal subtle melodies and a myriad of hooks\, most as intriguing as they are puzzling\, and a memorable power that’ll have licks like ‘Hats Off To Leonard’ rolling around your brain for days. Their artful genre-dodging is bound to make a giant and genuine impact. Ace." - New Noise http://www.myspace.com/rigupexplosive http://www.myspace.com/ctbw URL;VALUE=URI:http://upcoming.yahoo.com/event/759925/ UID:http://upcoming.yahoo.com/event/759925/ DTSTAMP:20080604T023325 LAST-UPDATED:20080604T023325 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/49189/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/19069/":Roadhouse @ 8 Newton St\, Picadilly\, Manchester\, Manchester M1 2A END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Roadhouse ADDRESS:8 Newton St\, Picadilly CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 2A URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/19069/ END:VVENUE BEGIN:VEVENT DTSTART:20080925T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Web Measurement and Analytics DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454221/ ] Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website\, expertise in web analytics is essential. This course focuses on using web analytics to improve results from your website through analysis of site visitor characteristics and behaviour. The course will show you how to produce a plan to develop the most appropriate metrics\, tools and digital marketing improvement process for your organisation. WHO IS THIS COURSE FOR? This course is for you if you are already actively involved in online marketing\, either as a manager of a web marketing team or a specialist responsible for web analytics. Alternatively\, you may be a marketing manager or agency account manager who needs to develop a plan to apply web analytics to drive the business contribution from websites and e-marketing activities you are responsible for. HOW WILL I BENEFIT? After attending this course\, you will be able to: • Create a framework of the measures that matter most to your organisation • Define a process of continuous improvement based on web analytics • Identify key criteria in selecting web analytics solutions • Make the business case for a web analytics initiative WHAT WILL I LEARN? After attending this course\, you will know how to use web analytics to improve results from your website through analysis of site visitor characteristics and behaviour. This in-depth course will also cover the following topics: • Planning for web analytics • Explaining what web analytics is and why it is important to colleagues • Creating a comprehensive measurement framework for your organisation • Creating a process so that reports are analysed and acted upon Improving site visitor acquisition through web analytics • Key measures and techniques for assessing referrer-effectiveness for search marketing\, affiliate marketing\, online advertising and other online marketing techniques • Techniques to achieve unified reporting • How to apply analytics to reduce cost of acquisition URL;VALUE=URI:http://upcoming.yahoo.com/event/454221/ UID:http://upcoming.yahoo.com/event/454221/ DTSTAMP:20080318T103005 LAST-UPDATED:20080318T103005 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20081002T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Affiliate Marketing DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454022/ ] Well-managed affiliate programmes can offer double-digit increases in sales. This course shows the strategies\, techniques and tricks to achieve this level of contribution and take it further through refining your existing affiliate programme. Although the principles of affiliate marketing are straightforward\, there are many challenges in practice. For instance\, common questions asked are: • How do I best incentivise affiliates? • Should I use more than one affiliate network? • How do I track affiliates and other online marketing activities without double-counting? • How can I work direct with some affiliates? WHO IS THE COURSE FOR? You will be familiar with the principles and practice of affiliate marketing and either actively run an affiliate programme or be planning an affiliate programme. This course is designed for client or agency staff who liaise with affiliate networks or direct with affiliates. HOW WILL I BENEFIT? After attending this course you will: • Be able to review your existing affiliate marketing programme to get more leads or sales • Know the success factors for effective affiliate marketing • Select appropriate affiliate partners and software • Maximise the contribution from your super-affiliates WHAT WILL I LEARN? This in-depth course will cover the following topics: • Planning your affiliate programme • How to audit an existing affiliate programme • Reviewing your toolkit • Reviewing your partners and their results • Setting realistic objectives Defining affiliate marketing strategy: • Integrating affiliate marketing strategy with search engine marketing strategy • Setting the right affiliate reward levels • Alternative approaches to rewarding affiliates (by sale\, rejected lead\, for example) Working with an affiliate programme manager • Selecting an affiliate programme manager (affiliate network) • Questions to ask when selecting an affiliate programme manager • Benefits and disadvantages of working with more than one network Managing co-opetition with affiliates • Competing for position in sponsored search listings • Trademark issues in search engine marketing • Monitoring affiliate practices and results • Working with affiliates Summary • The top 10 ‘do’s’ of affiliate marketing • The top 10 ‘don’ts’ of affiliate marketing URL;VALUE=URI:http://upcoming.yahoo.com/event/454022/ UID:http://upcoming.yahoo.com/event/454022/ DTSTAMP:20080318T064227 LAST-UPDATED:20080318T064227 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20081003T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester 2600 Computer Security Meeting DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/898813/ ] The Manchester 2600 computer security meeting takes place on the first friday of every month. It is aimed at everybody with an interest in computer security\, telephony\, hacking\, phone phreaking\, cryptography\, internet security/privacy issues and related subjects. People from all walks of life are welcome\, from both the 'white hat' and 'black hat' sides of the computer security world (you might be surprised at some of the people who have turned up in the past). You don't have to be an 'expert' at anything to fit in\; however\, there are always people about with some expertise in most of the areas mentioned. It's sometimes surprising what information you can pick up for the price of a few beers :) The Manchester meet tends to be a little different from the other UK 2600 meets\; while there is always lively discussion of the above subjects\, the meet starts in a bar and we frequently continue drinking till 2am or go on to a club afterwards. The meeting continues for as long as at least two participants are able to maintain an intelligent conversation URL;VALUE=URI:http://upcoming.yahoo.com/event/898813/ UID:http://upcoming.yahoo.com/event/898813/ DTSTAMP:20080714T155150 LAST-UPDATED:20080714T155150 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/86810/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/41972/":Bulls Head @ 84 London Road\, Manchester\, Manchester M1 2PN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Bulls Head ADDRESS:84 London Road CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 2PN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/41972/ END:VVENUE BEGIN:VEVENT DTSTART:20081004T120000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Super League Grand Final DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/516981/ ] URL;VALUE=URI:http://upcoming.yahoo.com/event/516981/ UID:http://upcoming.yahoo.com/event/516981/ DTSTAMP:20080427T103912 LAST-UPDATED:20080427T103912 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/240316/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/56177/":Old Trafford @ Sir Matt Busby Way\, Old Trafford\, Manchester\, Manchester M16 0RA END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Old Trafford ADDRESS:Sir Matt Busby Way\, Old Trafford CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M16 0RA URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/56177/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20081013 DTEND;VALUE=DATE:20081014 TRANSP:TRANSPARENT SUMMARY:Fundamentals of Project Management DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/472152/ ] Are you new to project management? Do you need to start planning and managing projects? Are you lacking confidence in your ability to manage projects? If so\, this course is for you. This comprehensive one-day Project Management training course is for people with little or no prior experience of project management and need to start managing projects with confidence. Delegates will learn the essential skills to plan and manage projects successfully. Courses are small and informal and delegates are asked to perform both individual and group tasks. By practising critical project management techniques\, delegates learn faster and gain confidence is applying the most important project management techniques. This course is comprehensive and intensive and cover topics that other courses take 2-3 days to cover. For anyone keen to gain confidence in project management techniques and skills\, this course covers the best practices in project management and can be applied on all projects - small or large. All courses are delivered by experienced trainers and practising project managers. Price : £ 295 + VAT Cost includes lunch\, tea/coffee\, learning materials and certificate. This course is also available for delivery onsite at company offices at a reduced rate. We also offer discounts for staff working in the voluntary sector or for bookings of two or more people. Phone 020-7478-2175 or email info@knowledgetrain.co.uk for further details. Further details can be found on our KnowledgeTrain project management training courses website URL;VALUE=URI:http://upcoming.yahoo.com/event/472152/ UID:http://upcoming.yahoo.com/event/472152/ DTSTAMP:20080411T034357 LAST-UPDATED:20080411T034357 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/223588/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/129907/":KnowledgeTrain - Manchester @ 53 Fountain Street\, Manchester\, Manchester M2 2AN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:KnowledgeTrain - Manchester ADDRESS:53 Fountain Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M2 2AN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/129907/ END:VVENUE BEGIN:VEVENT DTSTART:20081016T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Deadstring Brothers DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/858276/ ] Event submitted by Eventful.com on behalf of BSHQ . URL;VALUE=URI:http://upcoming.yahoo.com/event/858276/ UID:http://upcoming.yahoo.com/event/858276/ DTSTAMP:20080630T114516 LAST-UPDATED:20080630T114516 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/18326/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/158491/":The Ruby Lounge @ High Street\, Withy Grove\, Manchester M4 2BS END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:The Ruby Lounge ADDRESS:High Street CITY:Withy Grove REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M4 2BS URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/158491/ END:VVENUE BEGIN:VEVENT DTSTART:20081018T140000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester Linux User Group Installfest DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/495657/ ] ManLUG normally meets at 14:00 hrs on the third Saturday of the month with the odd exception like December which would be too close to the Christmas festivities. We try and get two willing volunteers to give a talk for each meeting\, but sometimes this is hard work. Installfests are usually held around twice a year. (April/October). After the formal meeting we usually head off to the Scubar for drinks and informal banter. As a matter of policy\, the University have asked us to bring some photo identification to show the porters if we are asked. Please remember that the University is kind enough to let us use their facilities without a fee\, so perhaps we can agree to this gracefully. URL;VALUE=URI:http://upcoming.yahoo.com/event/495657/ UID:http://upcoming.yahoo.com/event/495657/ DTSTAMP:20080422T021601 LAST-UPDATED:20080422T021601 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/53775/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/36414/":Kilburn Building @ Oxford Road\, Manchester\, Manchester M13 9PL END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Kilburn Building ADDRESS:Oxford Road CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M13 9PL URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/36414/ END:VVENUE BEGIN:VEVENT DTSTART:20081023T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Web Project Management DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454232/ ] Managing web projects is difficult! You have mixed teams\, expert in different areas. You have stakeholders pulling you in different directions and failing to input on time when key decisions have to be made. The requirements are changing\, the scope is ballooning\, expectations are high and budgets and time are tight. You need a project management technique that will help you balance all these constraints. It must be workable and provide structure and control where it’s needed\, while leaving the flexibility to handle evolving requirements. This course introduces an agile approach that provides the right level of control and flexibility. WHO IS THIS COURSE FOR? This course is for you if: • You are a web manager or marketer and you want to find out how project management tools and techniques can help you deliver web projects on-brief\, on-time and on-budget • You are a project manager looking for ways to achieve greater business benefit and flexibility without sacrificing control in your web projects • Your web projects are increasing in size and complexity and you are looking for ways to manage your resource more effectively HOW WILL I BENEFIT? After attending this course\, you will be able to: • Know what makes web projects successful\, and what causes them to fail • Appreciate the different methods for managing projects and when to apply them • Define the objectives of your web project and gain the right level of buy in and support from the rest of your organisation • Ensure your projects deliver tangible benefit to your business over shorter timescales • Estimate\, prioritise and manage tasks and timescales more effectively • Use project management tools to monitor and manage the risks to your project • Bring your projects in on time and on budget • Introduce a continuous cycle of learning into your project team WHAT WILL I LEARN? Introduction to Project Management • What is project management? • Why projects go wrong? • What’s different about web projects? Project Management Overview • Traditional/waterfall • Agile • Incremental delivery Managing Web Projects • Getting started – defining the project and scope\, prioritising and estimating features • Delivering in increments - planning and managing delivery\, tools for managing and communicating progress • Deployment • Quality – test first approach • Risks URL;VALUE=URI:http://upcoming.yahoo.com/event/454232/ UID:http://upcoming.yahoo.com/event/454232/ DTSTAMP:20080318T103944 LAST-UPDATED:20080318T103944 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20081106T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Online Copywriting DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454134/ ] Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best practice for online copywriting outperform those which don't by over 100%. This one day workshop will present well-proven techniques to improve the quality of your online copywriting. We will work on – and discuss – examples throughout the day to demonstrate best practice. WHO IS THIS COURSE FOR? Aimed at people involved in editing or writing copy for corporate websites\, intranets or email communication. HOW WILL I BENEFIT? By the end of the day\, you will be able to significantly improve the content of your web pages and explain to others how they can improve theirs. An electronic version of the course will also be made available for free download. The course covers the 4 main areas of online copywriting: • Legibility – making text comfortable to read from a screen • Layout – designing text to draw attention to your key messages • Language – ensuring your message is understood • Logic – structuring content between different web pages\, as well as on an individual page Exercises will cover particular sub-genres of online copywriting including: • Email newsletters • Search engine optimisation • Accessibility URL;VALUE=URI:http://upcoming.yahoo.com/event/454134/ UID:http://upcoming.yahoo.com/event/454134/ DTSTAMP:20080318T092433 LAST-UPDATED:20080318T092433 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20081107T200000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester 2600 Computer Security Meeting DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/898815/ ] The Manchester 2600 computer security meeting takes place on the first friday of every month. It is aimed at everybody with an interest in computer security\, telephony\, hacking\, phone phreaking\, cryptography\, internet security/privacy issues and related subjects. People from all walks of life are welcome\, from both the 'white hat' and 'black hat' sides of the computer security world (you might be surprised at some of the people who have turned up in the past). You don't have to be an 'expert' at anything to fit in\; however\, there are always people about with some expertise in most of the areas mentioned. It's sometimes surprising what information you can pick up for the price of a few beers :) The Manchester meet tends to be a little different from the other UK 2600 meets\; while there is always lively discussion of the above subjects\, the meet starts in a bar and we frequently continue drinking till 2am or go on to a club afterwards. The meeting continues for as long as at least two participants are able to maintain an intelligent conversation URL;VALUE=URI:http://upcoming.yahoo.com/event/898815/ UID:http://upcoming.yahoo.com/event/898815/ DTSTAMP:20080714T155251 LAST-UPDATED:20080714T155251 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/86810/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/41972/":Bulls Head @ 84 London Road\, Manchester\, Manchester M1 2PN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Bulls Head ADDRESS:84 London Road CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 2PN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/41972/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20081110 DTEND;VALUE=DATE:20081111 TRANSP:TRANSPARENT SUMMARY:Fundamentals of Project Management DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/472197/ ] Are you new to project management? Do you need to start planning and managing projects? Are you lacking confidence in your ability to manage projects? If so\, this course is for you. This comprehensive one-day Project Management training course is for people with little or no prior experience of project management and need to start managing projects with confidence. Delegates will learn the essential skills to plan and manage projects successfully. Courses are small and informal and delegates are asked to perform both individual and group tasks. By practising critical project management techniques\, delegates learn faster and gain confidence is applying the most important project management techniques. This course is comprehensive and intensive and cover topics that other courses take 2-3 days to cover. For anyone keen to gain confidence in project management techniques and skills\, this course covers the best practices in project management and can be applied on all projects - small or large. All courses are delivered by experienced trainers and practising project managers. Price : £ 295 + VAT Cost includes lunch\, tea/coffee\, learning materials and certificate. This course is also available for delivery onsite at company offices at a reduced rate. We also offer discounts for staff working in the voluntary sector or for bookings of two or more people. Phone 020-7478-2175 or email info@knowledgetrain.co.uk for further details. Further details can be found on our KnowledgeTrain project management training courses website URL;VALUE=URI:http://upcoming.yahoo.com/event/472197/ UID:http://upcoming.yahoo.com/event/472197/ DTSTAMP:20080411T071512 LAST-UPDATED:20080411T071512 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/223588/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/129907/":KnowledgeTrain - Manchester @ 53 Fountain Street\, Manchester\, Manchester M2 2AN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:KnowledgeTrain - Manchester ADDRESS:53 Fountain Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M2 2AN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/129907/ END:VVENUE BEGIN:VEVENT DTSTART:20081113T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Email Marketing DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454039/ ] Email continues to be an outstanding customer communications tool despite the challenges of deliverability\, inbox stand-out and list member dormancy. In this course\, an email marketing expert will show you how to improve results by addressing the challenges that all email marketers face. The course will show you how to develop strategies to: • Improve deliverability and email view-ability through minimising the impact of SPAM filters and different email reader platforms • Use creative\, copy and targeting to achieve stand-out within the inbox which converts readers to action • Increase engagement of list members through varying email frequency\, content and offers WHO IS THE COURSE FOR? You will find this course most useful if you have some experience of email marketing. It is designed for marketers or agency staff who are already managing email marketing campaigns or e-newsletters who want to squeeze more out of their communications. HOW WILL I BENEFIT? After attending this course\, you will be able to: • Produce a plan to improve the results from email campaigns or e-newsletters • Select the most appropriate segmentation and targeting options • Devise approaches to maximise deliverability and view-ability • Adopt an approach of continuous improvement to your campaigns WHAT WILL I LEARN? This in-depth course will cover the following topics: Email marketing planning • Setting realistic objectives • Reviewing options for email communications preferences and profiles • Defining an appropriate touch strategy • Getting the most from your list through segmentation and targeting • Strategies to improve deliverability • Briefing on the latest privacy laws\, guidelines and codes Improving email campaign results • Defining multi-message campaigns • Multichannel marketing - integrating email with offline marketing • Using behavioural / response-based targeting Improving e-newsletter results • Assessing current e-newsletter effectiveness beyond open and click rates • Matching content and offers to audiences to achieve results • Integrating e-newsletter and campaign activity • Improving your e-newsletter templates to increase response URL;VALUE=URI:http://upcoming.yahoo.com/event/454039/ UID:http://upcoming.yahoo.com/event/454039/ DTSTAMP:20080318T065946 LAST-UPDATED:20080318T065946 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20081115T140000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Manchester Linux User Group DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/495658/ ] ManLUG normally meets at 14:00 hrs on the third Saturday of the month with the odd exception like December which would be too close to the Christmas festivities. We try and get two willing volunteers to give a talk for each meeting\, but sometimes this is hard work. Installfests are usually held around twice a year. (April/October). After the formal meeting we usually head off to the Scubar for drinks and informal banter. As a matter of policy\, the University have asked us to bring some photo identification to show the porters if we are asked. Please remember that the University is kind enough to let us use their facilities without a fee\, so perhaps we can agree to this gracefully. URL;VALUE=URI:http://upcoming.yahoo.com/event/495658/ UID:http://upcoming.yahoo.com/event/495658/ DTSTAMP:20080422T021647 LAST-UPDATED:20080422T021647 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/53775/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/36414/":Kilburn Building @ Oxford Road\, Manchester\, Manchester M13 9PL END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Kilburn Building ADDRESS:Oxford Road CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M13 9PL URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/36414/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20081119 DTEND;VALUE=DATE:20081121 TRANSP:TRANSPARENT SUMMARY:Business North West DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/911633/ ] Currently in its third successful year\, Business North West is a unique event which gives thousands of North West decision makers the opportunity to gain advice\, information and inspiration through a diverse seminar programme and extensive exhibition. The bigmouths will be attending\, so you may wish to come along and have a chat\, or join Lyndsay Menzies in the Innovation Lounge as she discusses the challenges faced by small businesses as they develop and expand in to Europe and beyond. URL;VALUE=URI:http://upcoming.yahoo.com/event/911633/ UID:http://upcoming.yahoo.com/event/911633/ DTSTAMP:20080717T052424 LAST-UPDATED:20080717T052424 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/204355/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/84463/":Manchester Central (formerly Gmex) @ Deansgate\, Manchester\, Manchester M1 END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Central (formerly Gmex) ADDRESS:Deansgate CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/84463/ END:VVENUE BEGIN:VEVENT DTSTART:20081120T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Paid Search Marketing DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454151/ ] Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google\, Yahoo\,MSN and Ask. However\, as PPC markets become increasingly competitive\, developing an effective strategy is essential to achieving your best possible return on investment (ROI). This course aims to guide you through the essentials of planning\, managing and optimising a successful PPC campaign. Using the latest techniques and developments together with industry-leading tracking tools\, you will understand how to deliver the most qualified traffic to your site - therefore improving conversion rates and developing a hugely cost-effective route to market. WHO IS THE COURSE FOR? This course is designed for marketing professionals with a good understanding of the basics of PPC. You would now like to refine and enhance your strategy and ensure that you are using the best tools on the market to ensure your objectives are exceeded. HOW WILL I BENEFIT? After attending this course\, you will be able to: • Evaluate and refine your PPC strategy in order to improve clickthrough and conversion rates • Review and expand your search term sets to maximise performance • Improve measurement and analysis methods using tracking results to maximise ROI WHAT WILL I LEARN? Including an overview of the latest trends in search\, this in-depth course will cover the following topics: Positioning your creative • Copywriting that will increase ad click-through rates • When and how to use keyword insertion tools • Approaches to testing creative • Tactics to increase conversion rates\, such as deep-linking landing pages • Integration with promotions and offers A strategy that works • Understanding the Google Quality Score • Selecting the right bidding strategy\, including effective use of automated cost per acquisition and ROI strategies • Utilising day parting strategies • Integrating your PPC with offline campaigns • Identifying and dealing with click-fraud Tracking and analysis • The benefits of using industry leading tools • Analysing the competitor landscape • Analysing data and understanding latent sales • Optimising search terms sets URL;VALUE=URI:http://upcoming.yahoo.com/event/454151/ UID:http://upcoming.yahoo.com/event/454151/ DTSTAMP:20080318T094446 LAST-UPDATED:20080318T094446 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20081126T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Online PR DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454259/ ] This workshop considers how the Internet\, especially Social Media and User Generated Content (UGC)\, is affecting how brands and businesses get their messages across and manage their reputations. It highlights the importance of PR skills in an increasingly networked and conversational web environment. The course explores the online PR and social media toolbox\, uses corporate and brand case studies and provides delegates with the opportunity to use online PR research\, planning and online reputation monitoring tools. WHO IS THE COURSE FOR? • PR professionals • Marketing managers • Digital and e-marketing professionals HOW WILL I BENEFIT? After attending this course\, you will be able to: • Understand the scope and tools of Online PR and how it can integrate with other online and offline marketing disciplines e.g. PR\, search engine optimisation\, advertising\, direct mail\, etc • Learn how to develop an online PR strategy • Understand how ‘social objects’\, ‘social currency’ and ‘conversationalists’ can trigger brand and corporate conversations with audiences\, customers and stakeholders • Understand PR opportunities and threats from social media and user generated content • Monitor and measure your brand reputation online WHAT WILL I LEARN? • How to make your brand/ organisation/clients more visible online using Online PR tools • How to proactively engage with stakeholders and enhance your brand reputation online • How to audit and monitor the online environment - what is being said about your brand/ organisation/industry. Identifying ‘traditional’ media targets and other influencers and their networks • To appreciate the risks and opportunities of social media engagement and develop strategies for reducing the risk of negative brand perception URL;VALUE=URI:http://upcoming.yahoo.com/event/454259/ UID:http://upcoming.yahoo.com/event/454259/ DTSTAMP:20080318T110346 LAST-UPDATED:20080318T110346 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20081204T093000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Usability and User Experience DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/454208/ ] Many website owners see usability as one of the key value generators for 2008 as the cost of acquiring traffic continues to grow. This seminar aims to give a solid background on what is a wide and varied subject through using case studies and examples from several e-commerce and non-commercial websites. Importantly it will provide hands-on experience through workshops on the key principles of usability and will inspire attendees to add value to their own websites when they return to the workplace. WHO IS THE COURSE FOR? Anyone who has a role to play in website conversion and wants to understand the principles and how to apply best practices. It is suitable for client or agency staff but we would expect some previous experience of website terminology. WHAT WILL I LEARN? • Introduction - the importance of usability for online success • Usability definition\, standards and commercial benefits • Overcoming barriers to implementing usability • Calculating conversion and the revenue impact of usability Usability design principles • The key usability principles to be considered in the design of navigation\, homepages\, page layout\, forms and error messages in the usability experience • Merchandising on the web. How to present products and services to allow users to choose most easily • Persuasion architecture – the subtle aspects of page design and content to engage your customers and attract them all the way to the checkout • Checkout\, registration and form design best practices to finalise the transaction and maintain trust throughout • Looking to the future: usability in Web 2.0 sites and rich internet applications • Workshop in using card sorting techniques to inform a site's navigational structure The usability lifecycle • How you can integrate usability activities throughout the website design process\, applying practical techniques based on relevant usability standards such as ISO 13407 Human-centred design processes for interactive systems • Practical usability methods including persona and scenario creation\, rapid prototyping\, creating usability metrics\, and an overview of usability analysis and testing • Workshop applying informal usability assessment and testing methods URL;VALUE=URI:http://upcoming.yahoo.com/event/454208/ UID:http://upcoming.yahoo.com/event/454208/ DTSTAMP:20080318T102233 LAST-UPDATED:20080318T102233 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/225154/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, Manchester M1 6ED END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Manchester Digital Development Agency ADDRESS:117-119 Portland Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M1 6ED URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/44584/ END:VVENUE BEGIN:VEVENT DTSTART:20081206T193000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:The Mighty Boosh DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/452981/ ] URL;VALUE=URI:http://upcoming.yahoo.com/event/452981/ UID:http://upcoming.yahoo.com/event/452981/ DTSTAMP:20080315T064538 LAST-UPDATED:20080315T064538 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/111908/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/88110/":MEN Arena @ .\, Manchester\, Manchester END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:MEN Arena ADDRESS:. CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE: URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/88110/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20081215 DTEND;VALUE=DATE:20081216 TRANSP:TRANSPARENT SUMMARY:Fundamentals of Project Management DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/472198/ ] Are you new to project management? Do you need to start planning and managing projects? Are you lacking confidence in your ability to manage projects? If so\, this course is for you. This comprehensive one-day Project Management training course is for people with little or no prior experience of project management and need to start managing projects with confidence. Delegates will learn the essential skills to plan and manage projects successfully. Courses are small and informal and delegates are asked to perform both individual and group tasks. By practising critical project management techniques\, delegates learn faster and gain confidence is applying the most important project management techniques. This course is comprehensive and intensive and cover topics that other courses take 2-3 days to cover. For anyone keen to gain confidence in project management techniques and skills\, this course covers the best practices in project management and can be applied on all projects - small or large. All courses are delivered by experienced trainers and practising project managers. Price : £ 295 + VAT Cost includes lunch\, tea/coffee\, learning materials and certificate. This course is also available for delivery onsite at company offices at a reduced rate. We also offer discounts for staff working in the voluntary sector or for bookings of two or more people. Phone 020-7478-2175 or email info@knowledgetrain.co.uk for further details. Further details can be found on our KnowledgeTrain project management training courses website URL;VALUE=URI:http://upcoming.yahoo.com/event/472198/ UID:http://upcoming.yahoo.com/event/472198/ DTSTAMP:20080411T071612 LAST-UPDATED:20080411T071612 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/223588/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/129907/":KnowledgeTrain - Manchester @ 53 Fountain Street\, Manchester\, Manchester M2 2AN END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:KnowledgeTrain - Manchester ADDRESS:53 Fountain Street CITY:Manchester REGION;X-ABBREV=:Manchester COUNTRY;X-ABBREV=:United Kingdom POSTALCODE:M2 2AN URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/129907/ END:VVENUE END:VCALENDAR