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BEGIN:VEVENT
DTSTART:20120606T183000
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SUMMARY:SVForum Web Apps Event: Keyword Commerce\, Content Discovery\, etc.
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/8849421/ ] Web Apps & E-Commerce SIG: Keyword Commerce\, Content Discovery\, Marketplaces\, Brand Commerce 
 The panel will discuss about the different contexts in which buyers purchase goods & services and emerging companies that are taking these forms of transactions to the next level. The IAB recently announced that 2011 Internet Ad Revenue hit $31 billion - a 22% YoY increase. Moreover the line between commerce\, marketing\, and ecommerce is becoming blurred as companies are increasingly assimilating and automating to deliver timely\, personalized\, and relevant content to each consumer from search to discovery to purchase\, aiming to provide a better ecommerce experience for the buyer and a better ROI for the seller.
 Keyword Commerce - Search is still king with IAB reporting that 46% of Internet ad dollars go towards search marketing. This is the best fit when buyers know exactly what they want and do a price / feature comparison regardless of who the seller may be\, and it has worked well for "the long tail" of SMBs.
 Content Discovery (Keyword-less search) - Advances in Big Data and analytic are enabling companies to sift through the vast amount of data extant in the Internet in order to deliver content relevant to a user that she might not have otherwise seen. 
 Web Curation - The flip side of content engines where people themselves curate the web. Ecommerce start-ups ranging from celebrity-blogs to self-curated lists take advantage of the fact that people are more likely to buy from people that they trust. 
 Marketplaces - Rare goods long and peer-to-peer marketplaces have been a bastion of eBay and mainstream retail that of Amazon. 
 QR Codes - The codes provide a way to embed additional information into their advertisement. 
 Brand Commerce - How are brands engaging with their fans? Will Facebook fanning and Twitter tweeting last till the next generation inherits?
URL;VALUE=URI:http://upcoming.yahoo.com/event/8849421/
UID:http://upcoming.yahoo.com/event/8849421/
DTSTAMP:20120510T213235
LAST-MODIFIED:20120510T213235
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ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/4368/
LOCATION;ALTREP="http://upcoming.yahoo.com/venue/23430/":DLA Piper Rudnick Gray Cary LLP. @ 2000 University Avenue\, East Palo Alto\, California 94303
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20120619
DTEND;VALUE=DATE:20120620
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SUMMARY:Communication Officers’ Masterclass 2012
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/8541107/ ] Updating Skills to Manage Emerging Risks and Opportunities in a Changing Media Word and Complex Stakeholder Economy
 This Communication Officers’ Masterclass consists of three distinct Masterclass Days that can be taken in any combination\, either in one continuous package or as individual components. It is focused on enhancing participant’s analytical planning and capacity skills to maintain Public Sector reputation and image particularly in a Social Media paradigm. This Masterclass is a must attend for career focused Communication professionals seeking to further enhance their skills.
 To download the brochure  - http://bit.ly/rt1LFA
 MODULE ONE:
 Managing Increased Public and Stakeholder Expectations in Future Trend Scenarios
 EXPERT FACILITATOR:
 Jean Shannon Managing Director
 Jean Shannon & Associates Pty Ltd
 •
 Identifying Trends in Communications and Stakeholder Expectations in a New Media World
 •
 Prioritising Change to Frameworks to Mitigate Impact on Culture\, Skills and Budget
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 Outlining Tools\, Resources\, Techniques to Facilitate Change
 MODULE TWO:
 Developing Strategies for Crisis Prevention and Reputation Protection in a Social Media World
 EXPERT FACILITATOR:
 Dr Tony Jaques Managing Director
 Issue Outcomes Pty Ltd
 •
 Asking Good Questions and Facilitating Stakeholder Consultations
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 Identifying Tools and Techniques to Avoid Risk of a Damaged Reputation
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 Moving from Reactive to Proactive Public Relations Frameworks and Make a Real Difference
 MODULE THREE:
 Evaluating and Managing Media and Communication Risks within a Complex Real-Time Environment
 EXPERT FACILITATOR:
 Allan Briggs Managing Director
 Allan Briggs Communications
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 Identifying Connectivity\, Capability and Confidence Risk in a Digital Economy
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 Preparing for Risk Management and Mitigation… How will We Know We’ve got it Right?
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 Performing Crisis Management In An Ever Changing Communication Environment
 To register or for more information\, contact Liquid Learning by email: marketing@liquidlearning.com.au\, Phone (02) 9437 1311 or visit: www.liquidlearning.com.au
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DTSTAMP:20111102T151510
LAST-MODIFIED:20111102T151510
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ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/1277816/
LOCATION;ALTREP="http://upcoming.yahoo.com/venue/143324/":Canberra @ Canberra\, Canberra\, Australian Capital Territory
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