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BEGIN:VEVENT
DTSTART:20081013T170000
DURATION:PT0S
TRANSP:TRANSPARENT
SUMMARY:Book Launch:  Rethinking Insecurity\, War and Violence: Beyond Savage Globalization?
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1184256/ ] Rethinking Insecurity\, War and Violence: Beyond Savage Globalization? is intended to provide a broad and systematic analysis of the long-term sources of political\, military and cultural insecurity from the local to the global. Too often the arenas of violence have been represented as if they have been triggered by reassertions of traditional and tribal forms of identity\, primordial and irrational assertions of politics. Rather than treating the sources of insecurity as a retreat from modernity\, this book complicates the patterns of global insecurity to a degree that takes the debates beyond simple assumptions that we are witnessing a savage return to a bloody and tribalized world.  (Book cover attached)
      Launching the book will be Dr Anthony Burke from the Australian Defence Force Academy-University of New South Wales. Anthony has published widely including in the areas of security studies\, international ethics\, war and peace. He is the author of Fear of Security: Australia’s Invasion Anxiety (2nd ed. Cambridge\, 2008)\, Beyond Security Ethics and Violence: War Against The Other (Routledge\, 2007) and editor (with Matt McDonald) of Critical Security in the Asia-Pacific (Manchester\, 2007) and co-editor of Introduction to International Relations: Australian Perspectives (Cambridge University Press\, 2007).
      Please RSVP to Michelle Farley via 9925 8322 or email michelle.farley@rmit.edu.au by Friday October 10.
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DTSTAMP:20081006T205315
LAST-UPDATED:20081006T205315
CATEGORIES:
ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/307274/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/61010/":The Order Of Melbourne @ 2/401 SWANSTON ST\, Melbourne\, Victoria 3000
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NAME:The Order Of Melbourne
ADDRESS:2/401 SWANSTON ST
CITY:Melbourne
REGION;X-ABBREV=:Victoria
COUNTRY;X-ABBREV=:Australia
POSTALCODE:3000
URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/61010/
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BEGIN:VEVENT
DTSTART:20081015T130000
DURATION:PT0S
TRANSP:TRANSPARENT
SUMMARY:Transparent CPL Advertising: The Biggest Missed Opportunity in Your Online Strategy
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1093405/ ] Date: Wednesday\, October 15\, 2008 Time: 1:00pm EDT / 10:00am PDT 
      In a tough economy\, brand marketers and agencies are adding transparent Cost-per-Lead (CPL) advertising to their banner and search campaigns and increasing returns on their marketing dollars. 
      Sign up for this webinar and learn practical steps you can take today to run open and transparent CPL campaigns. Find out how you can run online banners on CPL pricing models\, and optimize campaigns by mapping leads to their sources. Finally\, learn from real-life case studies how Fortune 500 marketers and SMBs are engaging brand leads through e-newsletters\, community sites and other member acquisition programs. 
      Presenter: Zephrin Lasker\, CEO and Co-founder\, Pontiflex 
      Sponsored by Pontiflex.
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DTSTAMP:20080911T085904
LAST-UPDATED:20080911T085904
CATEGORIES:
ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/138788/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/214368/":no venue (webcast) @ no address (webcast\, New York\, New York
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NAME:no venue (webcast)
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URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/214368/
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BEGIN:VEVENT
DTSTART:20081023T080000
DTEND:20081023130000
RRULE:FREQ=DAILY;INTERVAL=1;UNTIL=20081025T000000
TRANSP:TRANSPARENT
SUMMARY:IABC and Cision Research and Measurement Conference
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1020845/ ] In its seventh year\, the IABC and Cision Research and Measurement Conference provides the knowledge and insight that communication executives require to demonstrate return on investment for their public relations and communication initiatives. The conference theme\, "Communication Management and Measurement in Complex Environments\," will support corporate communicators in developing and evaluating effective programs in the areas of corporate reputation\, social media\, employee engagement\, global media analysis\, strategic PR campaigns and more.
      Designed for corporate communication and PR directors\, the conference brings together practitioners from Fortune 500 companies as well as academics\, consultants and other industry thought leaders as faculty. Research and Measurement Conference attenders are typically employed by corporations as directors or vice presidents and manage internal and/or external communication. The conference provides opportunities to explore best practices\, discuss professional issues and solutions with peers\, consult with experts and make new business contacts.
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DTSTAMP:20080818T151028
LAST-UPDATED:20080818T151028
CATEGORIES:
ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/288110/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/206342/":Le Royal Meridien King Edward Hotel @ 37 King Street East\, Toronto\, Ontario M5C 1E9
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NAME:Le Royal Meridien King Edward Hotel
ADDRESS:37 King Street East
CITY:Toronto
REGION;X-ABBREV=:Ontario
COUNTRY;X-ABBREV=:Canada
POSTALCODE:M5C 1E9
URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/206342/
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BEGIN:VEVENT
DTSTART:20081028T120000
DURATION:PT0S
TRANSP:TRANSPARENT
SUMMARY:Landing Page Testing for Higher Profits
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1093403/ ] Are you turning away your website visitors? Instead of guessing at your website visitor’s needs\, you can ask them what they prefer. Landing page testing allows your visitors to design a more satisfying experience for themselves\, and put more money in your pocket. Know what works -- no B.S. or techie talk. 
      Learn how to quickly diagnose potential conversion problems\, test\, and uncover better performing versions of your landing page. These tips can increase the conversion rate of most landing pages by double digit percentages. 
      Who Should Attend Business Owners\, Product Managers\, Marketing Managers\, Web Analysts\, PPC Managers\, Media Buyers. 
      Anyone who has a hand in the development of the website and the information contained in it should be focused on relentlessly testing to improve conversions. 
      The Agenda: 
       - Landing page testing basics
       - Calculating the economic impact of improved conversion
       - Real-world case studies
       - Uncovering problems with your landing page
       - Picking the right elements to test 
       - How to run your test (collecting and analyzing the data)
       - Pulling together the team and creating your action plan
       - Common pitfalls to avoid
       - Q&A (get your specific issues addressed by an expert
URL;VALUE=URI:http://upcoming.yahoo.com/event/1093403/
UID:http://upcoming.yahoo.com/event/1093403/
DTSTAMP:20080911T085626
LAST-UPDATED:20080911T085626
CATEGORIES:
ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/138788/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/214368/":no venue (webcast) @ no address (webcast\, New York\, New York
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DTSTART:20091120T100000
DTEND:20091120220000
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TRANSP:TRANSPARENT
SUMMARY:Tabula Rasa Body & Soul Health\, Fitness\, & Beauty Expo Nov.20-22\,  2009
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/841928/ ] "Science asks..Nature answers"
      Tabula Rasa Body & Soul
      Health\, Fitness & Beauty
      Expo Los Angeles 2009
      Bringing life enhancing and youth optimal technological and scientific advancements into the forefront as they're unfolding. 
      With our combined focus on the trade industry and consumer we provide swift access to breakthrough technologies in health\, wellness and youth optimization now. 
      Whether you are a consumer or business you will find cutting edge nutritional products\, adult stem cell therapy centers\, regenerative medicine and more available to the public.
      "Science asks...nature answers"
URL;VALUE=URI:http://upcoming.yahoo.com/event/841928/
UID:http://upcoming.yahoo.com/event/841928/
DTSTAMP:20080626T233831
LAST-UPDATED:20080626T233831
CATEGORIES:
ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/264011/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/64132/":Los Angeles Convention Center @ 1201 South Figueroa Street\, Los Angeles\, California 90015
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NAME:Los Angeles Convention Center
ADDRESS:1201 South Figueroa Street
CITY:Los Angeles
REGION;X-ABBREV=:California
COUNTRY;X-ABBREV=:United States
POSTALCODE:90015
URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/64132/
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