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BEGIN:VEVENT
DTSTART:20081028T123000
DURATION:PT0S
TRANSP:TRANSPARENT
SUMMARY:Chinwag Live on Tour: Social Media ROI @ Ecommerce Expo
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1031745/ ] Chinwag Live goes ‘On Tour’ to the Ecommerce Expo at Olympia\, where we'll be delving deep into the topic of social media metrics\, following on from our popular Measuring Social Media session first held in February 2008. 
      Our session asks: How are we measuring our return on social media engagement? Is social media ROI (return on investment) a key to campaign success?
      With hundreds of tools for tracking\, monitoring\, analyzing and general probing of online social activity\, what should we be measuring for ROI effectiveness? And with the economic downturn making waves\, just how effective can these tools be and how are they impacting campaigns?
      Join us at E Commerce Expo 2008 to discuss approaches to measuring ROI on social media engagement and explore the issues this are raising for marketers and business.
       PANEL: 
      Alex Burmaster – European Internet Analyst\, Nielsen Online 
      Stuart Bruce – Founder and Managing Director\, Wolfstar 
      Robin Grant - Founder and Managing Director\, We Are Social / Advertising 2.0 blog 
      Helen Lawrence  - Social Media Planner\, Dare London 
      Ankur Shah – Co-founder\, Techlightenment 
      CHAIR: Philip Buxton - Digital Strategy Consultant 
       TICKETS: 
      FREE - register on the Ecommerce Expo website 
       TIMINGS: 
      12.30pm-1.30pm
       BOOKINGS & MORE INFO 
      http://www.chinwag.com/live/ot-ecomexpo2008
       NB: This is a FREE event but registration on the Ecommerce Expo site is required to gain entry to the free conference and expo.
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DTSTAMP:20080822T124107
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CATEGORIES:
ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/57152/
LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/207835/":Olympia National Hall @ Hammersmith Road\, London\, London W14 8UX
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NAME:Olympia National Hall
ADDRESS:Hammersmith Road
CITY:London
REGION;X-ABBREV=:London
COUNTRY;X-ABBREV=:United Kingdom
POSTALCODE:W14 8UX
URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/207835/
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BEGIN:VEVENT
DTSTART:20081111T180000
DURATION:PT0S
TRANSP:TRANSPARENT
SUMMARY:Chinwag Live: MoSo Rising
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1058352/ ] The rise and rise of mobile social networking and services is upon us\, but is ‘mobile access’ enough or do users seek more? 
      Are location-based services going to be key to its success\, or is there more to the future of this most social of devices? How can brands engage in the mobile social space?
      Spurred on by web leaders like Facebook and MySpace and with lower data charges spreading for mobile web access\, mobile social usage has soared. 
      Will there be a battle for survival among the current myriad of mobile-only social networks and video / blogging platforms\, or can they succeed with focus on novel functionality and user experience? Should online niche social networks also make the move to mobile? Where are the revenue streams and how effective can the ROI be?
      Join us on 11th November to discuss the emerging trends around mobile social networks and media with our panel of industry experts...
       SPEAKERS: 
      Justin Davies - Founder\, BuddyPing 
      Alfie Dennen – Co-founder & CEO\, Moblog 
      Jessica Sandin - Head of Mobile & Senior Consultant\, ?What If! Digital 
      Chris Seth - MD Europe\, Piczo 
      CHAIR: Bena Roberts - Mobile Media & Advertising Consultant\, Founder & Editor\, GoMo News 
      (Final speaker to be announced shortly)
      Complimentary drinks and snacks will be served beforehand - arrive early!
       TICKETS: 
      Cost: £25+VAT (early bird - limited numbers available)\, £40+VAT thereafter
       TIMINGS: 
      6.00pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.30pm.
       BOOKINGS & MORE INFO: 
      http://www.chinwag.com/live/mosorising
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LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/43074/":The Slug & Lettuce (Downstairs) @ 80-82 Wardour St\, London\, London W1F 0TG
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NAME:The Slug & Lettuce (Downstairs)
ADDRESS:80-82 Wardour St
CITY:London
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COUNTRY;X-ABBREV=:United Kingdom
POSTALCODE:W1F 0TG
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