BEGIN:VCALENDAR VERSION:2.0 X-WR-CALNAME: PRODID:-//Upcoming.org/Upcoming ICS//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT DTSTART:20080821T081500 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:SKMurphy: Getting More Customers DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/922867/ ] We will cover a variety of proven marketing techniques for growing your business: attendees will select two or three that fit their style and develop a plan to implement them in their business in the next 90 days. As a part of your workshop\, you will leave with an one-page action plan and we will follow up to help you track your progress. These proven techniques are divided into a couple broad strategies: * What other people say about you: referrals\, indirect\, or joint sales. * What you say: speaking engagements\, particularly in community of practice groups (professional groups\, users groups) are ways of reaching customers. * What you write: blogs\, articles\, newsletters are all proven methods for getting your message across and reaching your customers. * Getting found when prospects are looking: advertising and making your site easily found on search engines are two ways to do this. This workshop has consistently enjoyed very positive feedback and the last couple have sold out so register early. About the Workshop Leader Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an advisor to dozens of startups\, helping them explore new options and bring their businesses to new levels. His firm\, SKMurphy\, Inc.\, focuses on early customers and early revenue for software startups\, helping engineers to understand business development. Prior to SKMurphy\, Sean worked in a variety of areas including software engineering\, engineering management\, application engineering\, business development\, product marketing and customer support. He has worked for Cisco Systems\, 3Com\, AMD\, MMC Networks\, Escalade and VLSI Technology. Sean holds a BS in Mathematical Sciences and an MS in Engineering-Economic Systems from Stanford University. Agenda: * 8:15 AM Breakfast & Registration * 8:30 AM Workshop begins * 12:30 PM Lunch & De-brief $95\; after August 10 $125. URL;VALUE=URI:http://upcoming.yahoo.com/event/922867/ UID:http://upcoming.yahoo.com/event/922867/ DTSTAMP:20080722T121239 LAST-UPDATED:20080722T121239 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/4368/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/73964/":Plug and Play Real Estate @ 440 N. Wolfe Road\, Sunnyvale\, California 94085 END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Plug and Play Real Estate ADDRESS:440 N. Wolfe Road CITY:Sunnyvale REGION;X-ABBREV=:California COUNTRY;X-ABBREV=:United States POSTALCODE:94085 URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/73964/ END:VVENUE BEGIN:VEVENT DTSTART:20080905T083000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:FountainBlue's Funding Road Trip: Your Positioning DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/909990/ ] FountainBlue cordially invites Early-Stage\, Funding-Bound Clean Energy\, High Tech and Life Science Entrepreneurs and Intrapreneurs to attend our Funding Road Trip scheduled for Friday\, September 5\, 8:30 a.m. - 1:00 p.m. at Cooley Godward Kronish\, LLP 3175 Hanover Street in Palo Alto. This workshop entitled 'Your Positioning' is the first of a three-workshop series to be conducted on the first Friday of each month for three consecutive months\, once in the spring and once in the fall. The workshop dates and topics for this series are below: * September 5 - Your Positioning * October 3 - Your Pitch to Investors * November 7 - Your Meeting with Investors This particular workshop on 'Your Positioning' will focus on working with entrepreneurs through think through their company's offerings as well as the market opportunity\, and then communicate that opportunity succinctly and compellingly to strategic investors. In this workshop and the other workshops in the series\, entrepreneurs will partner with other entrepreneurs in non-competing spaces\, to learn best practices and immediately apply these learnings to their own companies. Whether the entrepreneur is a serial entrepreneur\, or someone who may be considering a future opportunity\, everyone is sure to benefit from the information presented\, the connections made and the peer-to-peer knowledge shared. Agenda for the 'Your Positioning' Workshop: 8:30 Networking and Registration 9:00 Welcomes\, Thank Yous and Introductions 9:15 Top Ten Mistakes in Business Plans 10:00 Break 10:15 The Positioning 11:45 Lunch Break and Networking 12:15 Do It Yourself Customer Research\, featuring Dave Kaplow\, The FactPoint Group. 12:45 Workshop Debrief Session\, with Feedback Given and Homework Assigned 1:00 Adjourn and Networking More information\, including testimonials\, is available online http://www.fountainblue.biz/fundingroadtrip.html. Please no service providers. $80-90 for 2 entrepreneurs. URL;VALUE=URI:http://upcoming.yahoo.com/event/909990/ UID:http://upcoming.yahoo.com/event/909990/ DTSTAMP:20080716T144407 LAST-UPDATED:20080716T144407 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/4368/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/39374/":Cooley Godward Kronish LLP @ 3175 Hanover Street\, Palo Alto\, California 94304 END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Cooley Godward Kronish LLP ADDRESS:3175 Hanover Street CITY:Palo Alto REGION;X-ABBREV=:California COUNTRY;X-ABBREV=:United States POSTALCODE:94304 URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/39374/ END:VVENUE BEGIN:VEVENT DTSTART:20080908T090000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:UC Berkeley Pricing Program DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/938685/ ] UC Berkeley's: Pricing for Profitability in the Information Age Companies leave millions\, sometimes billions\, of dollars on the table every year through sub-optimal pricing practices. The current abundance of customer data\, in the context of increased global competition and the instant information sharing made possible by the internet\, requires companies to not only set the right prices\, but to continually monitor and refine pricing. The Pricing program at the UC Berkeley Center for Executive Development equips managers with proven techniques for assessing\, formulating\, and monitoring pricing strategies. Participants will learn several powerful principles of pricing\, and will explore innovative approaches that take full advantage of the rapid changes brought about by the information age. The tools developed in this course will enable you to fully integrate the 3Cs of pricing (Customers\, Competitors\, and Costs) into the best price for your products. Taught by leading Haas faculty together with Crossing the Chasm author\, Geoffrey Moore Benefits Upon completion of this course\, participants will: - Possess a solid understanding of current pricing practices in product and service industries - Understand when and how to apply state-of-the-art frameworks for optimizing pricing decisions - Have mastered the essential techniques for making profitable pricing decisions Who Should Attend? This course is targeted to Product Management\, Marketing\, Pricing\, and Finance professionals who are responsible for pricing products and services. This course is ideal for the Executive who has responsibility for pricing an entire product or service line. Program Dates: September 8\,9 and October 6\,7\, 2008 Program Fee: $5\,445 (for four days instruction\, course materials\, breakfast\, lunch\, coffee breaks\, and parking) For more information\, visit: www.galimagroup.com/pricing or contact Kim Fisher\, fisher@haas.berkeley.edu\, 415-637-4913 $5\,445. URL;VALUE=URI:http://upcoming.yahoo.com/event/938685/ UID:http://upcoming.yahoo.com/event/938685/ DTSTAMP:20080727T195124 LAST-UPDATED:20080727T195124 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/4368/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/13106/":Haas School of Business (UC-Berkeley) @ 2220 Piedmont Avenue\, Berkeley\, California 94720 END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Haas School of Business (UC-Berkeley) ADDRESS:2220 Piedmont Avenue CITY:Berkeley REGION;X-ABBREV=:California COUNTRY;X-ABBREV=:United States POSTALCODE:94720 URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/13106/ END:VVENUE BEGIN:VEVENT DTSTART:20080918T073000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Tools to Improve Strategically Critical Relationships DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1010009/ ] Behind many a failed strategy lurks the same culprit: toxic business relationships. These relationships prevent leaders from making decisions in the best interest of their companies or from acting on good decisions fast enough to ensure superior performance. When leaders spend more time quarreling than getting things done\, even the best firms eventually fail. Still\, anytime you put a group of leaders together to determine the future direction of a company\, you're bound to confront conflicts that go beyond facts to call into play people's values\, beliefs\, and interests. Before long these conflicts trigger tensions among leaders that slow decision-making down and unravel even the best laid plans. Yet without the proper tools for analyzing and altering problematic relationships\, all you can do is throw your hands up and hope for the best. This session will introduce a set of tools you can use for targeting and addressing relationships that will make or break the success of a firm. WHAT YOU WILL LEARN AND TAKE AWAY FROM THIS SESSION * How to identify and assess strategically critical relationships. * How to systematically analyze and alter relationship patterns. $25 members\, students\, affiliates\, $35 all others\, $40 at door. URL;VALUE=URI:http://upcoming.yahoo.com/event/1010009/ UID:http://upcoming.yahoo.com/event/1010009/ DTSTAMP:20080814T022313 LAST-UPDATED:20080814T022313 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/4368/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/26346/":SRI International @ 333 Ravenswood Avenue\, Menlo Park\, California END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:SRI International ADDRESS:333 Ravenswood Avenue CITY:Menlo Park REGION;X-ABBREV=:California COUNTRY;X-ABBREV=:United States POSTALCODE: URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/26346/ END:VVENUE BEGIN:VEVENT DTSTART:20080924T113000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Roundtable: Financial Modeling for Startups DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/977367/ ] Getting a handle on your financial roadmap is a key element of any startup's success. A solid financial model will help you: i) gain insight into your business\; ii) set a common direction for management\; and iii) secure angel or venture capital investment. In this 90 minute seminar\, we will cover the basics of building an effective financial forecast\, including: * How to develop a credible and comprehensive revenue build up * How to model and match expenses as you grow * Methods for using public data to form defensible assumptions * Techniques for running scenarios (e.g.\, best case\, worst case\, baseline\, rapid growth\, etc.) * Best practices in architecting your model for flexibility * Fundamentals of determining capital needs and presenting financial data to investors You will leave with greater insight into the economics of your business and increased confidence when presenting your model to others. Seminar handouts and a simple model example are included. About the Roundtable Leaders Nathan Beckord\, a Partner at VentureArchetypes\, LLC. VentureArchetypes is a strategy consulting firm focused on emerging technology startups. They help you with your business plan and fundraising needs. Nathan is an active speaker and moderator on such topics such as Business Plan Development and Seed and VC Strategy. Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an advisor to dozens of startups\, helping them explore new options and bring their businesses to new levels. His firm\, SKMurphy\, Inc.\, focuses on early customers and early revenue for software startups\, helping engineers to understand business development. $20\, after Sept 21 $30. URL;VALUE=URI:http://upcoming.yahoo.com/event/977367/ UID:http://upcoming.yahoo.com/event/977367/ DTSTAMP:20080804T143614 LAST-UPDATED:20080804T143614 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/4368/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/73964/":Plug and Play Real Estate @ 440 N. Wolfe Road\, Sunnyvale\, California 94085 END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Plug and Play Real Estate ADDRESS:440 N. Wolfe Road CITY:Sunnyvale REGION;X-ABBREV=:California COUNTRY;X-ABBREV=:United States POSTALCODE:94085 URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/73964/ END:VVENUE BEGIN:VEVENT DTSTART;VALUE=DATE:20081002 DTEND;VALUE=DATE:20081003 TRANSP:TRANSPARENT SUMMARY:Startonomics: Building simple\, actionable metrics for success - October 2\, 2008 in San Francisco DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/923080/ ] In Partnership with Dave McClure \\\\ 500 Hats SPEAKERS INCLUDE: Lance Tokuda\, CEO & Founder\, RockYou Ted Rheingold\, Founder\, Dogster Dan Olsen\, CEO & Founder\, YourVersion Lane Becker\, Co-founder & President\, Get Satisfaction Thor Muller\, CEO & Co-founder\, Get Satisfaction Andrew Chen\, Blogger\, Futuristic Play And many others... About Startonomics Startonomics is a one-day workshop designed for entrepreneurs by entrepreneurs who have been there\, done that\, and won. Don't fool yourself. It takes way more than guts and determination to turn your startup into a breakout play. To survive\, thrive and leave your competitors in the dust\, you need to be equipped with realistic goals\, rock-solid metrics and a plan for dealing with the numerous landmines that entrepreneurs confront today. Startonomics will cover: - Product Design & Development - Online Marketing & Customer Acquisition - User Engagement & Retention - Viral Marketing & Community Evangelism - Revenue & Monetization Strategies - Startup Scalability URL;VALUE=URI:http://upcoming.yahoo.com/event/923080/ UID:http://upcoming.yahoo.com/event/923080/ DTSTAMP:20080722T154544 LAST-UPDATED:20080722T154544 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/269045/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/87621/":Mission Bay Conference Center @ 1675 Owens St\, San Francisco\, California END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Mission Bay Conference Center ADDRESS:1675 Owens St CITY:San Francisco REGION;X-ABBREV=:California COUNTRY;X-ABBREV=:United States POSTALCODE: URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/87621/ END:VVENUE BEGIN:VEVENT DTSTART:20081103T090000 DTEND:20081103170000 RRULE:FREQ=DAILY;INTERVAL=1;UNTIL=20081108T000000 TRANSP:TRANSPARENT SUMMARY:UC Berkeley Product Management Program DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1006194/ ] UC Berkeley Product Management Program The UC Berkeley Product Management program teaches critical business skills and a strategic framework for superior Product Management that will drive companies to new levels of profitability. Designed for product managers and executives interfacing with product management\, this intensive 5-day course delivers a powerful knowledge mix across the product life cycle including strategic planning\, product management execution\, and product launch. Benefits During this program\, participants will develop the skills to: - Determine the most effective methods for obtaining and integrating market feedback to drive corporate and product decisions\, including both one-off and recurrent research studies - Appropriately allocate resources among products - Prepare a meaningful business case - Construct product road maps - Write effective market and product requirements documents - Choose the most appropriate product prototyping and testing methodology - Develop a top-notch launch plan - Optimize the marketing mix Learn from the Best in the Business and Build a Valuable Network The program brings together top faculty from the Haas School of Business at UC Berkeley with Product Managers of some of the world's most successful products. All graduates get a UC Berkeley Certificate and an invitation to join our UC Berkeley Product Management alumni LinkedIn network. Who Should Attend? Product Managers\, Directors\, and Vice Presidents of Product Management\, Engineers looking to move into or interfacing with Product Management Strategic planners\, VP's\, and others who manage product portfolios and corporate strategy. Program Dates: November 3-7\, 2008 Program Fee: $5\,995 (2nd person from a firm 1/2 price) For more information\, visit: www.galimagroup.com/pricing or contact Kim Fisher\, fisher@haas.berkeley.edu\, 415-637-4913 $5\,995\, second person from a firm 1/2 off. URL;VALUE=URI:http://upcoming.yahoo.com/event/1006194/ UID:http://upcoming.yahoo.com/event/1006194/ DTSTAMP:20080812T185342 LAST-UPDATED:20080812T185342 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/4368/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/13106/":Haas School of Business (UC-Berkeley) @ 2220 Piedmont Avenue\, Berkeley\, California 94720 END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Haas School of Business (UC-Berkeley) ADDRESS:2220 Piedmont Avenue CITY:Berkeley REGION;X-ABBREV=:California COUNTRY;X-ABBREV=:United States POSTALCODE:94720 URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/13106/ END:VVENUE BEGIN:VEVENT DTSTART:20081107T090000 DURATION:PT0S TRANSP:TRANSPARENT SUMMARY:Power of Ideas: Strategy and Framing DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/921677/ ] Use the power of ideas to set communications goals that build your organization and advance your mission. Communication strategists understand change rarely occurs overnight and plan accordingly. Strategy simply means setting goals that advance your program or development work. Framing or often even more importantly\, re-framing\, your work is the art of putting what you do in a context that resonates with your audiences. Learn: * Anatomy of a great media plan * What framing is all about and how to frame\, or re-frame\, an issue * What we need besides media Workshop participants will get pragmatic tips on how to put the tool of framing to work in in planning a communications campaign. Trainer Sangita Nayak works at the Milwaukee chapter of 9to5\, the National Association of Working Women where she is helping to lead a countywide ballot initiative campaign that will be voted on in November to allow workers to earn a minimum of one hour of paid sick time for every 30 hours worked. Previously she was the organization's National Communications Director. She has also served as Interim Director at the Hmong American Women's Association and still serves on their board\, and as Policy and Communications Director for The Praxis Project\, where she co-created the Katrina Information Network that provided media and e-advocacy support for over 30 groups on the ground in the Gulf South\, for the year post-Katrina. In the late 90s\, she directed organizing on public health issues and corporate accountability and worked with an international coalition campaigning against tobacco transnationals as well as ACE\, an organization committed to environmental justice in Roxbury\, Mass. She has worked on campaigns from winning resolutions at the WHO level to stopping the unsafe W-2 placements of Hmong refugees by Maximus. Ms. Magazine named her as one of the "women to watch" in 2000. She currently serves on the boards of HAWA\, Progressive Communicators Network\, the Freedom Now Collaborative\, and on the leadership team of the local Philanthropy Incubator Project. URL;VALUE=URI:http://upcoming.yahoo.com/event/921677/ UID:http://upcoming.yahoo.com/event/921677/ DTSTAMP:20080721T101549 LAST-UPDATED:20080721T101549 CATEGORIES: ORGANIZER;CN=:X-ADDR:http://upcoming.yahoo.com/user/227207/ LOCATION;VENUE-UID="http://upcoming.yahoo.com/venue/128829/":Community Media Workshop @ 619 S. Wabash\, Chicago\, Illinois 60605 END:VEVENT BEGIN:VVENUE X-VVENUE-INFO:http://evdb.com/docs/ical-venue/draft-norris-ical-venue.html NAME:Community Media Workshop ADDRESS:619 S. Wabash CITY:Chicago REGION;X-ABBREV=:Illinois COUNTRY;X-ABBREV=:United States POSTALCODE:60605 URL;X-LABEL=Venue Info:http://upcoming.yahoo.com/venue/128829/ END:VVENUE END:VCALENDAR