BEGIN:VCALENDAR VERSION:2.0 X-WR-CALNAME:Upcoming: Events at London UK PRODID:-//Upcoming.org/Upcoming ICS//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT DTSTART:20100301T090000 DTEND:20100301T180000 RRULE:FREQ=DAILY;INTERVAL=1;UNTIL=20100303T000000 TRANSP:TRANSPARENT SUMMARY:ICI-1 - Competitive Intelligence Basics Workshop DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/4884809/ ] Achieving competitive advantage through systematic competitor and market analysis In times of increasing competition and complex\, fast-moving competitive environments\, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning.Competitive analyses are essential to the successful development of corporate strategy\, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence\, which brings in a systematic analysis process\, adds the decisive edge to strategy. This workshop conveys the fundamentals needed to efficiently conduct research\, master information overload\, use analytical tools intelligently\, implement CI as a process in your business and make strategic decisions with greater certainty. Through the more than 15-year CI-experience of the course instructor Rainer Michaeli\, "Competitive Intelligence" will be demonstrated hands-on and interactively through exercises and examples from different industries. Active cooperation of the attendees is expected during the workshops. After all\, it is your questions that have to be answered. Besides the workshop documents\, the attendees receive numerous current articles and checklists on the subject of Competitive Intelligence. URL;VALUE=URI:http://upcoming.yahoo.com/event/4884809/ UID:http://upcoming.yahoo.com/event/4884809/ DTSTAMP:20091117T031431 LAST-MODIFIED:20091117T031431 CATEGORIES:Education ORGANIZER;CN=Institute for Competitive Intell:X-ADDR:http://upcoming.yahoo.com/user/567746/ LOCATION;ALTREP="http://upcoming.yahoo.com/venue/43032/":London UK @ London\, London\, England UK END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20100303 DTEND;VALUE=DATE:20100304 TRANSP:TRANSPARENT SUMMARY:ICI-23 - Decision\, Risk and Bayes' Analysis DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/4884810/ ] In order to make ideal decisions\, you have to be able to quan­tify the effects of your decisions and your goal criteria! Among the many tasks of CI analysts and managers is support of decision-making and active involvement in strategic and operative processes. Good decisions are based on the realistic assessment of uncertainties and risks\, the identification of one’s own alternatives and ascertaining the effects on one’s own company. For the solution of complex decision tasks\, with numerous\, reciprocally influencing decision parameters and non-deterministic consequences\, the structured approach of “decision and risk analysis” is of high value in practical experience. Forecast on further methods and final discussion Workshop foci Fundamentals of risk- and decision modelling * What are risks and uncertainties? * Monte Carlo simulations * Impact diagrams and decision trees * Presentation of results * Planning and realization of decision analysis projects Introduction into the fundamentals of probability theory and statistics * Probability distributions * Conversion of observations and expert evalua­tions into distributions * Correlations and conditional dependencies Case study 1: Risk analysis of a product introduction * Approaches to problem structuring * Analysis (Monte Carlo simulation) * Interpretation of results (risk profile\, sensitiv­ity analyses) * Value of further Intelligence Case study 2: Investment decision with and without intelligence * Approaches to problem structuring * Analysis of the decision situation * Presentation of results: Optimal decision strat­egy for the given risk preference Forecast on further methods and final discussion * Open questions and feedback More Information * Online registration * All Workshops\, Dates\, Fees * PDF-Catalog * Speaker: Michaeli URL;VALUE=URI:http://upcoming.yahoo.com/event/4884810/ UID:http://upcoming.yahoo.com/event/4884810/ DTSTAMP:20091117T031739 LAST-MODIFIED:20091117T031739 CATEGORIES:Education ORGANIZER;CN=Institute for Competitive Intell:X-ADDR:http://upcoming.yahoo.com/user/567746/ LOCATION;ALTREP="http://upcoming.yahoo.com/venue/43032/":London UK @ London\, London\, England UK END:VEVENT BEGIN:VEVENT DTSTART:20100304T090000 DTEND:20100304T180000 RRULE:FREQ=DAILY;INTERVAL=1;UNTIL=20100306T000000 TRANSP:TRANSPARENT SUMMARY:ICI-5 Primary research DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/4884811/ ] Human Intelligence (HUMINT) Competitive Intelligence is based on many different types of information. A lot of exclusive information can be obtained through human sources (HUMINT). In conversation with a new employee who formerly worked for a competitor\, with the collection of available information on competitors in one’s own company\, or at trade fairs. The opportunities to collect valuable information through communication are manifold. How do you structure communication to receive the maximum relevant information?In this course\, the fundamentals of advanced communication techniques are explained in theory as well as practiced hands-on. During the workshop video recordings of the attendees in simulated conversational situations will be made. These recordings will be analyzed during the training and used as a contributor to the learning goals. Workshop foci Interview training for Competitive Intelligence Professionals * Goal-oriented communication to collect informa­tion * Preparation of an elicitation conversation * Functionality of interpersonal communication * Promotional and impeding conditions for disclo­sure disposition * Convincing an interview partner to converse. The importance of the conversation beginning to the conversation plan * Effective methods of the reporter position * Segmentation of a free report in action se­quences * The importance of different question formats in each conversational phase * Signals of dishonesty and evasion * Reporting of HUMINT research * Analysis of HUMINT research Readings * Confidential (by John Nolan) * Competitive Intelligence Ethics (by Dale Fehringer and Bonnier Hohhof) More Information * Online registration * All Workshops\, Dates\, Fees * PDF-Catalog * Speaker: Muth URL;VALUE=URI:http://upcoming.yahoo.com/event/4884811/ UID:http://upcoming.yahoo.com/event/4884811/ DTSTAMP:20091117T032406 LAST-MODIFIED:20091117T032406 CATEGORIES:Education ORGANIZER;CN=Institute for Competitive Intell:X-ADDR:http://upcoming.yahoo.com/user/567746/ LOCATION;ALTREP="http://upcoming.yahoo.com/venue/43032/":London UK @ London\, London\, England UK END:VEVENT BEGIN:VEVENT DTSTART:20100322T090000 DTEND:20100322T180000 TRANSP:TRANSPARENT SUMMARY:ICI-28 - Financial Analysis DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/4884812/ ] Data source\, processing\, and interpretation Financial analysis is the core to any interpretation of financial reports (P&L\, balance sheet\, cash flow\, source and application of funds) as well as other assessments of company viability and operations. For the most part\, key data is used to assure comparability of companies in an industry or in a strategic group. Also\, the CI analyst carries out individual company analyses to e.g. assess the viability of a competitive strategy. Financial analysis is one of the standard methods of CI analysis. Workshop foci Data source and -processing Besides the large range of publicized company data\, analysts also have a large number of finan­cial reports available. If no such data is directly obtainable\, the financial analyst has to conduct independent\, primary research or do selective calculations (for parts of a company). Key data The large number of key company data will be examined in the workshop as regards to their us­ability with CI analyses and some key figures will be shown as examples. In this connection\, not only key figures that come from a "balance sheet analysis" will be taken into account\, but also key figures that are generated for strategic benchmarks. Established key data models such as the DuPont key data hierarchy will be ex­plained as well as software tools for balance sheet analysis. Interpretation With a case study\, the attendees will carry out a competitive financial analysis. In doing so\, selec­tive calculations will be done and comparisons will be drawn to other businesses. Finally\, prog­noses will be made on further competitor devel­opment. Reporting and documentation Finally\, methods will be discussed on how to pre­sent and archive the results of a financial analysis - a continuous Competitive Intelligence calls for a professional database with competitive financial analyses. Readings * Accounting for Growth (by Terry Smith) * Financial Accounting (by Clyde P. Stickney and Roman L. Weil) Articles * Competitor Cost Structure\, or the Great White Whale (by Patrick B. Marren) More Information * Online registration * All Workshops\, Dates\, Fees * PDF-Catalog * Speaker: Murphy URL;VALUE=URI:http://upcoming.yahoo.com/event/4884812/ UID:http://upcoming.yahoo.com/event/4884812/ DTSTAMP:20091117T032709 LAST-MODIFIED:20091117T032709 CATEGORIES:Education ORGANIZER;CN=Institute for Competitive Intell:X-ADDR:http://upcoming.yahoo.com/user/567746/ LOCATION;ALTREP="http://upcoming.yahoo.com/venue/43032/":London UK @ London\, London\, England UK END:VEVENT BEGIN:VEVENT DTSTART:20100323T090000 DTEND:20100323T180000 RRULE:FREQ=DAILY;INTERVAL=1;UNTIL=20100325T000000 TRANSP:TRANSPARENT SUMMARY:ICI-4 CI Secondary Research DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/4884813/ ] Internet\, online databases and print media The most important competence of a CI Researcher is retrieval of relevant data. Even professionals tend to act on the next best results given by search engines like Google. Comprehensive and thorough results cannot be expected this way. Learn the principles of CI research from initial determination of the research problem to the presentation of results. The specifics of different information media and research strategies are shown with live demonstrations\, reinforced with exercises. This workshop is geared towards professional researchers\, analysts\, information brokers and journalists\, who regularly search for market\, competitor\, financial or technological information. Workshop foci Organizing the research process * Role of the research process within the competitive intelligence cycle * Effective Research: 4 steps: Key Intelligence topics\, Collection Plan\, Research\, Evaluation Searching the Internet Professional Research is not surfing the web (including 50 information re-sources) * Internet-Research Surface web/Deep Web\, structure/size\, sta¬tistics\, limitations * Search engines How search engines work\, comparison of the most important search engines and meta search engines * Specific search engines Searching for news\, blogs\, podcasts\, boards and portals * Expert search strategies Generic search strategies\, expert search\, searching tools/automated search * CI-research Website analysis\, watching the competitor\, information reliability Using online databases Resources for the professionals (including resource indices for all industries) * Searching online databases Research process\, hosts\, support\, costs * Secondary research sources patents\, market research\, statistics\, finances\, legal information\, books\, academic papers\, newspapers\, people\, strategies\, market/technology trends * Resource indices for CI-professionals Case study * Each research step is carried out with an industrial competitive research case study More Information * Online registration * All Workshops\, Dates\, Fees * PDF-Catalog * Speaker: Weiss URL;VALUE=URI:http://upcoming.yahoo.com/event/4884813/ UID:http://upcoming.yahoo.com/event/4884813/ DTSTAMP:20091117T032916 LAST-MODIFIED:20091117T032916 CATEGORIES:Education ORGANIZER;CN=Institute for Competitive Intell:X-ADDR:http://upcoming.yahoo.com/user/567746/ LOCATION;ALTREP="http://upcoming.yahoo.com/venue/43032/":London UK @ London\, London\, England UK END:VEVENT END:VCALENDAR