BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:Upcoming: Events at Manchester Digital Development Agency
PRODID:-//Upcoming.org/Upcoming ICS//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;VALUE=DATE:20091126
DTEND;VALUE=DATE:20091127
TRANSP:TRANSPARENT
SUMMARY:Email Marketing Training
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/1850301/ ] Email continues to be invaluable as a customer communications tool despite ongoing challenges centred around deliverability and in-box standout. An email marketing expert will demonstrate how results and deliverability can by significantly improved by addressing common challenges head-on.
 
 What will I learn?
 
 All aspects of email marketing planning\, from setting realistic objectives and strategies through to improving deliverability. This in-depth course will cover the following topics: 
 
 Email marketing planning 
 • Setting realistic objectives 
 • Reviewing options for email communications preferences and profiles 
 • Defining an appropriate touch strategy 
 • Getting the most from your list through segmentation and targeting 
 • Strategies to improve deliverability 
 • Briefing on the latest privacy laws\, guidelines and codes 
 
 Improving email campaign results 
 • Defining multi-message campaigns 
 • Multichannel marketing - integrating email with offline marketing 
 • Using behavioural / response-based targeting 
 
 Improving enewsletter results 
 • Assessing current enewsletter effectiveness beyond open and click rates 
 • Matching content and offers to audiences to achieve results 
 • Integrating enewsletter and campaign activity 
 • Improving your enewsletter templates to increase response
URL;VALUE=URI:http://upcoming.yahoo.com/event/1850301/
UID:http://upcoming.yahoo.com/event/1850301/
DTSTAMP:20090218T103003
LAST-MODIFIED:20090218T103003
CATEGORIES:Education
ORGANIZER;CN=E-consultancy:X-ADDR:http://upcoming.yahoo.com/user/204568/
LOCATION;ALTREP="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, England M1 6ED UK
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20091130
DTEND;VALUE=DATE:20091201
TRANSP:TRANSPARENT
SUMMARY:Introduction to Drupal
DESCRIPTION: [Full details at http://upcoming.yahoo.com/event/4559075/ ] If you or your organisation has just started or is considering using Drupal\, our Introduction to Drupal course will set you on the right track and save you hours of time learning to configure and use the system.
 The course will appeal to designers\, developers and administrators. The day is jam-packed as there's a lot to cover (make sure you sleep well the night before!) and we'll really get you up to speed with what Drupal has to offer.256
URL;VALUE=URI:http://upcoming.yahoo.com/event/4559075/
UID:http://upcoming.yahoo.com/event/4559075/
DTSTAMP:20091004T005448
LAST-MODIFIED:20091004T005448
CATEGORIES:Other
ORGANIZER;CN=Mc Jim:X-ADDR:http://upcoming.yahoo.com/user/162740/
LOCATION;ALTREP="http://upcoming.yahoo.com/venue/44584/":Manchester Digital Development Agency @ 117-119 Portland Street\, Manchester\, England M1 6ED UK
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