"One of the most original business ideas and buzzwords of recent years, the idea of crowdsourcing is that companies and institutions of all kinds use the internet to harness the wisdom of the many rather than relying on the expertise of the few. But how far can we rely on the electronic crowd, and how exactly does it all work?

Jeff Howe, contributing editor at Wired magazine, first coined the idea of crowdsourcing in 2006 and comes to the ICA to talk about his new book Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Chair: James Harkin, ICA director of talks and author of Big Ideas: The Essential Guide to the Latest Thinking."

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