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Measuring marketing success has been the driving force of Internet advertising. But as brand owners seek to make an impression online, click through rates and action metrics are not as valuable as brand lift or share of voice. In fact, the use of social media can impact a brand with virtually no spending, but measuring that impact is a challenge.
In the next event of the MITX Digital Strategy series, expert panelists will cover the latest tools and techniques that deliver value, track results and ultimately, help your digital campaign succeed. Join us for this information session as we explore the available options for measuring the impact of emerging technologies and online mediums on your brand.