Welcome, Guest Sign In | Sign Up | Help
Thank you for using Upcoming!
To help focus our efforts on core Yahoo! product experiences, we will discontinue Upcoming by 30th April 2013. You can find more details here
(close)
  • Add Photos from

    Your photos will appear on this event page automagically in a little while!

Event Photos
Have a photo? Add it here
Digital Strategy Series: How To Measure Brand Impact Online
Thursday September 18, 2008 from 8:00am - 10:00am
UK Trade & Invest Offices
1 Memorial Drive, Suite 1500
Cambridge, Massachusetts 02142 Get Directions
Panelists to date: Megan Burns, Senior Analyst, Forrester Research; Elaine Haney, President, Tributes.com

Measuring marketing success has been the driving force of Internet advertising. But as brand owners seek to make an impression online, click through rates and action metrics are not as valuable as brand lift or share of voice. In fact, the use of social media can impact a brand with virtually no spending, but measuring that impact is a challenge.

In the next event of the MITX Digital Strategy series, expert panelists will cover the latest tools and techniques that deliver value, track results and ultimately, help your digital campaign succeed. Join us for this information session as we explore the available options for measuring the impact of emerging technologies and online mediums on your brand.
Comments


Sign Up or Sign In to comment on this event!
Been there, done that?
(undo)
or
3 People saved this event. ...
1 Attended
2 Watched
UK Trade & Invest Offices


Tools
Upcoming Badges for Your Blog/Website | Groups | Developers API
Help
News Blog | Community Guidelines | FAQ | Contact Us | About Us