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Freemium As A Business Model: Dell, NewsIT and PwC
Wednesday February 13, 2013 from 6:00pm - 9:30pm
Dell Campus
5470 Great America Parkway
Santa Clara, California Get Directions
Jason from Dell will discuss Dell’s $100M commitment to entrepreneurs through the Dell Innovators Credit Fund and how this fund can provide Entrepreneurs with the technology resources they need “now” by helping offset upfront cost and conserving critical cash that early stage companies need.

Then our three speakers – Amit from PwC, Brian from Dell, and Melinda from NewsiT, will present app monetization from different perspectives. Amit, who is the author of The future of software pricing excellence: An Introduction, part of a new series by PwC on the tectonic changes occurring in sw pricing, will give an overview, explain how subscriptions, freemium, and usage-based pricing are being adopted, and provide insight into future directions. Brian from Dell will give examples of companies moving from license-based software and services to the subscription economy – both as producers and customers. Melinda from NewsiT will share the decision-making process she is going through as her web/mobile app considers offering a freemium service.

Enjoy networking, hors d'oeuvres and a chance to get your specific questions answered by professionals knowledgeable in app monetization including freemium.
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