Luncheon Event Description:
Almost every marketing professional has been told to “go viral” or become an expert in “Web 2.0”.
Viral marketing and Web 2.0 are the latest in a vast array of shinny marketing buzzwords. But having someone make something “go viral” is about as easy as telling them to go buy the winning lottery ticket. Join us as Scott Ballantyne, VP Consumer Direct at Hewlett Packard, discusses specific case studies on how HP used social media, not social technology, to increase sales and create a buzz around their products.

Date: Thursday, October 16, 2008
Time: 11:30 a.m. to 1:00 p.m.
Location: Austin Convention Center
Address: 500 E. Cesar Chavez, Austin, TX

AMA Event Sponsors:
Cool Hires
Otis Spunkmeyer

About InnoTech and the E-Marketing Summit:
InnoTech is an annual conference and exhibition built specifically for business and technology executives, highlighting the region's innovation and technology development opportunities by showcasing pioneering products and services. InnoTech is designed to be the most comprehensive and collaborative regional technology event available in a one- or two-day format.

With the theme of "Converting your Online Strategy into Business Success", this year's Texas eMarketing Summit focuses on maximizing the internet marketing strategies you already have in place while demonstrating the latest tools and techniques being used successfully by the region's top companies.

Featured InnoTech Texas eMarketing Summit topics and speakers include:
 How Best-in-Class Companies Make Word-of-Mouth Marketing Work Successfully - Scott Ballantyne, Vice President of Consumer Direct at Hewlett Packard
 The Social Media Revolution Is Underway: Here’s How You Can Capitalize On It - Brett Hurt, CEO & Founder, Bazaarvoice
 The Decline of Advertising & the Creative Renaissance - Rebecca Lieb, Editorial Consultant, ClickZ
 Lessons Learned From 5 Internet Marketing Experts
 Landing Page Optimization – An Interactive Clinic
 Strategies for Planning & Building an Online Community and more

Registration:
AMA Member Registration
 $59 until October 15, 2008—to receive your AMA member discount, please enter code AMA8EMS

Non-Member Registration
 $79 until October 1, 2008
 $89 from October 2, 2008 to October 15, 2008

Each luncheon registration includes full access to the InnoTech Conference, luncheon presentation, exposition, receptions as well as the 11th Annual IT Executives of the Year Awards Reception-hosted by AITP.

For additional information on InnoTech or the E-Marketing Summit, please visit the following website: www.emarketingsummit.com

Note: For the past 4 years, the Texas eMarketing event has sold out prior to the event.

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