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Gaming: The New Frontier
Friday December 5, 2008 from 8:15am - 5:15pm
Microsoft, Conference Center, Building 1
1065 La Avenida Street
Mountain View, California 94043 Get Directions
Following up on last year's highly successful conference, join SDForum as we continue to track what's happened since then and what it means for consumers and the face of "media" as we know it. This year's theme is gaming, the new frontier. The videogame business has been dominated by big developers, large budgets and blockbuster titles. New media is enabling small developers to successfully compete in bringing innovative web-and iPhone-based games to the market. Online casual gaming is attracting a new demographic, women, as opposed to first person shooter games that primarily attract men. Massively multi-player games enable millions to participate, creating a new social gaming environment and market.

8:15 am - 8:45 am Registration - Continental breakfast
8:45 am -9:00 am Welcome Remarks
9:00 am - 9:45 am Opening Keynote: Bernie Stolar, Google
9:45 am - 10:45 am "Mobile Gaming: Challenges and Opportunities"
Michael Chang, Greystripe, Keith Lee, Booyah, Shervin Pishevar, SGN
10:45 am - 11:00 am Break
11:00 am - 11:15 am Michael Zyda, USC Game Pipe Laboratory
11:15 am - 12:00 am The Business of Gaming: How to make money in the game?" Lisa Rutherford, Twofish
12:00 am - 12:45pm Lunch
12:45pm - 1:15 pm Hot Demos
1:15 pm - 2:00 pm "What will Gaming Look Like in Five years?"
Ian Atkinson, THQ, Anne Marie Roussell, Microsoft, Dan Winters, Activision
2:00 pm - 3:00 pm "Next Generation Gaming- what's coming up?"
Lee Crawford, Twofish, Steve Hammond, Rocketon, Sean Ryan, Meez, Shanna Tellerman, WildPockets
3:00 pm -3:15 pm Break
3:15 pm - 4:00 pm "The Venture Landscape: Who, What and Why?"
Tim Chang, Norwest, Jeff Karras, Levensohn Venture Partners, Han Kim, Altos Ventures Partners, Rich Wong, Accel, Richard Yen, Saban Ventures
4:00 pm -4:45pm "Casual Gaming in Today's Market"
Michael Powers, My MiniLife, Paul Roland, Starfever Agency, Nate Jones, Glu Mobile
4:45 pm - 5:15pm Closing Remarks

$85 SDForum Members, $115 Non-SDForum Members.
Category: Education
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