Sure. Building a brand is easy if you're Nike or HP. But how do you build a brand with a more modest budget - in fact, a much more modest budget? Where do you start? What's most important? What's less important?

All of these questions can create a swirl of confusion, and ultimately, no action plan at all. Relax. We'll help you answer those questions in an orderly and systematic way. Led by brand expert Elicia Putnam, this webinar will spell out the critical brand-building steps for today that lay the foundation of a profitable and sustainable company for tomorrow. We'll provide case studies of companies that built highly successful brands with less money, but more impact.

We hope you'll join us with your questions and your own brand-building stories.

Date and Time: Dec 10, 2008; 10:00 am - 11:00 am
Location: Online
Member Price: $20, Non-member Price: $30

Sponsored by: JONES PARTNERS

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