Course tutor: Seth Jacobson

Date: Monday 26 January, 2009
Time: 10.00-17.00
Venue: London W2 (near Paddington station)
Number of places: 8
Cost: £320 (+£48 VAT) including lunch

Do you know your SEO from your CMS? Do RSS feed headlines hold no fear for you?

With traditional media apparently resigned to the death of the sub-editor, the internet offers a fresh opportunity for editorial production staff to reposition themselves and flourish. The core skills are as essential as ever, but online sub-editors also find themselves cast as picture researchers, news editors, writers and planners. New technologies spawn new ways of thinking too; search engines now act as the shop window for content, and subs must get up to scratch with how to best dress up content to attract the most eyeballs.

This course will provide you with:

* an overview of the new responsibilities and opportunities for subs online;
* practical guidance through the processes used to create and maintain news and features websites;
* an introduction into SEO techniques.

Practical examples will include:

* setting up stories from scratch in a CMS;
* creating page furniture that is SEO-friendly;
* applying tagging, keywords and meta descriptions to a story;
* creating email campaigns and 'selling' them well;
* using web analytic software to enhance a story.

Seth Jacobson is production editor of The First Post, an online daily news magazine. Prior to that he worked across magazine and newspapers including the Daily Mirror, the People, the Daily Mail, Sky customer magazine.

Book now
To book your place now and pay using debit/credit card, please visit: http://www.journalism.co.uk/36/45/

To book your place now and be invoiced for the amount, please visit: http://www.journalism.co.uk/36/44/

• Add to calendar
• Invite Friends
• Print