Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?

The Whuffie Factor will traverse the landscape of Web 2.0 and show you how to become a player, it is not just another workshop about online marketing.

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