ROD BECKSTROM and ORI BRAFMAN, Co-authors, The Starfish and the Spider

THE UNSTOPPABLE POWER OF LEADERLESS ORGANIZATIONS

Learn about the power of decentralized groups through examples in business, history and nature. Cut off a spider's head, it dies; cut a starfish in half, it makes two starfish. Beckstrom and Brafman argue that "spider-like" centralized groups (the colonial Spanish, Encyclopedia Brittanica) are often stymied by "starfish-like" groups (Apaches, Wikipedia). They present a hybrid model that they believe could breathe new life into your organization.

5:30 p.m., Reception | 6:00 p.m., Program | Club office, 595 Market St., 2nd Floor, San Francisco | $8 for Members, $15 for Non-Members | Directions to The Club.
Program Organizer: Tom Waller

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