From the website:

This conference looks at the new technologies in a business setting, with overview presentations and case studies. The main focus will be on internal and external communications for the enterprise, with a strong emphasis on the practical aspects.

Day 1:

- Opening keynote: What will "businesslike" mean when business isn't like business anymore? (Euan Semple)

- Enterprise 2.0 - towards a social infrastructure for collaboration and collective intelligence (Lee Bryant, Headshift)

- Practical Uses of Web 2.0 Technologies in a business environment (Phil Bradley, Internet Consultant)

- We're All Virtual Now - news, culture, politics and community in the networked world (Darren Waters, Technology Editor, BBC News Interactive)

- Case study: An Inside View On How IBM Uses Social Networking to manage its own precious knowledge (Ian McNairn, Web Innovation & Technology Program Director for Global e-business Transformation in IBM SWG)

- Web 2.0 and Virtual Worlds (Roo Reynolds, Metaverse Evangelist , IBM UK)

Day 2:

- Fostering Adoption: A strategy for encouraging use of social software in business (Suw Charman, Independent Social Software Consultant)

- Social software in a Hard World: the reality of using blogs and wikis in a global professional services business (Ruth Ward, Head of Knowledge Systems and Development, Allen & Overy LLP)

- How the Guardian is Moving Community from the Edge to the Centre of its Strategy (Kevin Anderson, Blogs Editor, Guardian Unlimited)

- Blogging & Other Social Media - How the Technology is changing business & law (Justin Patten, Principal, Human Law)

- Combining Wikis and the Semantic Web: moving towards Web3.0 (John Davies, Manager, Next Generation Web Research, BT)

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