If you're looking for a way to increase your fundraising from individual donors, and haven't yet started a planned giving program, this is the webinar for you. Because of the aging baby boomers, who comprise the largest generation in history, planned giving is one of the most important growth areas for fundraising. This webinar will explore the steps to starting a planned giving program, with a focus on bequests, the most common form of planned gifts. We will discuss what any organization, large or small, can put into place, and what smaller social justice and grassroots groups need to consider as they venture into the brave new world of planned giving.