At the Eyes on the Internet tour in San Francisco, the Online Publishers Association will unveil its new research project, “Frames of Reference: Online Video Advertising, Content and Consumer Behavior.” The new study explores key questions about consumer use of online video content and best practices for successful video advertising.

The annual tour provides executives in advertising, marketing and publishing with the latest online research and trend information. The San Francisco event is free and will feature a roundtable discussion with senior executives from the area.

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