"When two of the business world's most thought-provoking intellectuals share the same platform at the same event then you're going to learn more about yourself, your business, and its impact on society than you ever thought possible.

What's more, this conference in London will change your priorities, it will help you redefine strategy and allow you and your business to focus on what's important for sustained success.

Steven Levitt's revolutionary book, Freakonomics (2005), co-authored with Stephen Dubner, is an international bestseller and has catapulted Levitt to international stardom. Levitt is currently a Professor in the Department of Economics at the University of Chicago, and has been described as a rogue economist. This is his first UK public conference.

Gladwell has been a staff writer with The New Yorker magazine since 1996, and in 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of two books, both of which were international bestsellers, The Tipping Point and Blink."

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