(copied from the site)
Tools for Tomorrow’s Multimedia Services & Distribution Today!
A Research & Business Jam in Cologne, 17. August 2007

Media, Search, Niche Market, Semantic, Recommender, Long Tail, Metadata, Social Web, Music, Personalisation, Context, Social Networks, Folksonomy, Access, Cultural Heritage, Retrieval, Collaborative Filtering, Tagging, Mobile, Man-Mouse-Media-Money-Relationship.

* Participation is free of charge, registration is required

* Agenda
10:00 Uhr
Introduction – MESH, CHORUS & Future of Multimedia Distribution
* Wilfried Runde/Jochen Spangenberg

10:15 Uhr
ICT, Content, Connected Life, Cultural Heritage
* Barbara Gessler, Representative of the European Commision in Germany, Bonn

10:30 Uhr
Keynote - Wag the long tail – Make Money out of Niches
* Dr. Susanne Stürmer, Director Corporate Affairs, UFA Film & TV, Potsdam

11:00 Uhr
Algorithm, Rhythm, Interface
Music Search, Recommendation, Discovery, Usability
* Dr. Stefan Glaenzer, Chairman Last.fm, London
* Pedro Cano, bmat - Barcelona Music & Audio Technologies, Barcelona
* Bruno Chauvat, Founder, MusicMakesFriends, Luxemburg
* Steve Purdham, We7, London
* Andrea Schafarczyk, Head of Music & Events, Radio 1Live, Cologne
* Anthony Volodkin, Founder Hype Machine, New York

12:30 Uhr
90 Minutes Active Lunch Break™
Hands-on Demos from blinkx, MESH, bmat, IBM, Gameduell, Very.TV

14:00 Uhr
Connecting Man, Mouse, MultiMedia and Money
* Sushel Bijganath, CEO RTL Online, Cologne
* Federico Grosso, Senior VP Business Development , Blinkx.com, San Francisco
* Bill Scott, Media & Entertainment Lead, IBM Institute Business Value, A’dam
* Heiko Hebig, Coordinator Digital Media Development, Burda Media, Munich
* Kai Bolik, CEO Gameduell, Berlin
* Harald Summa, CEO eco trade association, Cologne

15:30 Uhr - Coffee Break

16:00 Uhr
After hours talk – "Wag the Long Tail in News, Music & Entertainment”
Guests:
* Frank Plasberg, TV Host and Producer *
* Ute Welty, Grimme-Online-Award 2007, Tagesschau-Blog*
* Sarah Kuttner, TV Host and Author*
* Ingo Schmoll, Radio Host und Blogger („Radio brennt“)*

17:00 Uhr
Networking, Food and Drinks
Sundowner Beatz by Eclectic Eddy

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