How is writing for the web different from writing for other media? How can you craft your words to grab the attention of your readers? What do you need to know to create engaging content that people will want to read?

Join Refresh Detroit on Tuesday, April 21, 2009 for a panel discussion featuring local experts offering ideas to the many different writers who create content for the web. Learn:

* best practices for writing for the web
* how users interact with copy
* copywriting for search engine optimization
* writing for social media

Panelists

* Shannon Paul, Social Media Specialist, PEAK6 Online.
A social media enthusiast, Shannon is well known for her recent work in the development and implementation of social media strategies for the Detroit Red Wings.
* Dalila Akli, eMarketing Analyst, Cengage
Dalila helps develop the eAnalytics culture at Cengage. Formerly webmaster at Gedas USA, she has also built websites for small businesses.
* Chris Kochmanski, Partner, Marketing Strategist and Copywriter, Design Hub.
Chris has over 30 years of strategic marketing experience. Before joining Design Hub, he excelled in marketing communications, marketing management, and business development for ADP Network Services, Interface Systems, Cleo Communications, and Mechanical Dynamics.
* Evan Deutsch, Senior Writer, Wunderman Team Detroit
Evan currently works on Ford, Lincoln, and Mercury interactive media projects. In previous positions, he has been involved with interactive projects at Campbell-Ewald and Bowne Internet.

The panel will be moderated by Marie MacNee, Web Content Manager at Cengage. Prior to joining Cengage, Marie was an Associate Creative Director at Doner Advertising and Senior Writer at Campbell-Ewald.

Where: Wayne State University Law School, 471 W. Palmer Street, Detroit, MI 48202 (directions) Room 2103, The Distance Learning Room.

• Add to calendar
• Invite Friends
• Print