The Visitors Center is home to the longest running daily blues radio show in the United States -- the award-winning 'King Biscuit Time.' 'King Biscuit Time' was first broadcast by KFFA Radio on November 21, 1941. Since that time, the program has become world renown, as well as an influential platform for up-and-coming blues performers. In 1992, 'King Biscuit Time' was awarded the prestigious George Foster Peabody Award, which recognizes outstanding achievement in the field of radio and broadcast journalism. KBT is hosted by the legendary "Sunshine" Sonny Payne, who began hosting the show full-time in early 1950, although he had served as host periodically since July, 1942. In the years following, Payne has become an icon in the blues music industry. On any given day, fans from Italy, Japan, the United Kingdom, as well as the United States, visit Sonny at his studio to watch him announce another broadcast of the famous radio show. Payne broadcasts weekdays live from a specially-build studio located in the Delta Sounds exhibit area.

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