The basic premise of real time search is to answer the simple yet important question:

* What are other people saying about my query right now?

The result is an intriguing blend of news, trends, navigation and discovery, all powered by information users are creating in ever-increasing quantities. Some recent examples of real-time search utility have been around

"plane in hudson" -- news events;
"AIG" -- national sentiment; and
"Canon EOS" -- research on products.

As the usage of real-time search starts to vector towards the mainstream, there are important questions to be answered. These range from its integration with web search to eliminating spam and improving overall relevance. This panel features experts in the field who will attempt to provide an overview of the space and its future evolution.

Some areas that will be covered:

- What are the primary use cases of real-time search?

- How does it fit in with classical web search?

- What kind of relevance mechanisms work well for this medium?

- Will it remain a niche service or will it reach the mainstream?

- Will traditional search advertising work in this medium?

Robert Scoble will moderate.

Facebook and Yahoo! are confirmed panelists. Invited panelists include Twitter and Google.

Agenda

The now well established Search SIG Agenda format will be used:
6:30-7:00pm - Registration / Food & Drink
7:00–7:05pm - A few words about the Search SIG
7:00-9:00 pm - Program

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