"The logics of convergence culture are quickly becoming ubiquitous within the media world. Audiences are being encouraged to participate in a wider range of sites. Transmedia principles are being adopted by content producers in a broad range of fields. 'Engagement' is being discussed as crucial to measurements of success. Futures of Entertainment 2 brings together key industry players who are shaping these new directions in our culture with academics exploring their implications. This year's conference will consider developments in advertising, cult media, metrics, measurement, and accounting for audiences, cultural labor and audience relations, and mobile platform development."

Scheduled speakers include: Jesse Alexander (Heroes), Danny Bilson (The Rocketeer), Marc Davis (Yahoo!), Mark Deuze (Indiana U), and Tina Wells (Buzz Marketing Group)

Futures of Entertainment 2 takes place in the Bartos Theater in the MIT Media Lab (building E15).

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