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Title of Event: EON: Enhanced Online News - The Importance of SEO and Social Media for Press Releases
Topic Summary:
Learn more about EON: Enhanced Online News -- Business Wire's suite of services, some new and some already available, which improve the online display, availability and interactivity of your news release turning that page of content into a direct-to-consumer online marketing tool for your company's products and services.
In this one hour webinar you will learn how to:
Get FREE Search Engine Optimization on your Business Wire release
Use the latest tools to find the best keyword phrases being searched online
Incorporate social media links and tags into your news release Utilize the wire to reach out directly to your customers using new media
Learn techniques and tips that you can use immediately to improve the search engine visibility and interactivity of your news release
Speaker(s): Monika Maeckle, VP and EON Specialist and Malcolm Atherton, EON Specialist