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Merit North West Presents 'Advanced Search Engine Marketing'
Wednesday September 19, 2007 from 8:00am - 11:00am
Chester Racecourse
The Racecourse
Chester, England CH1 2LY Get Directions
Guest Speaker: Jan Klin & Associates

Member cost: FREE
Non member cost: FREE

A Fast Track Approach to the Google Top Spot

With hundreds of millions of searches in the UK alone every month, getting into the coveted top 5 listings is a guaranteed way of generating new business.

This 90 minute session will provide you with a proven formula and free web tools to give you top 1-5 natural rankings in the shortest possible time.

This session is for those who already have knowledge of search engine optimisation techniques and principles and wish to apply them in the most effective way.

You will come away with:-

* The ‘Competitive Positioning Template’ – the process, toolkit and analysis forms to enable you to capture your blueprint for ranking success
* Understanding the competitive positioning approach to high natural rankings – let your competitors guide the way
* Advanced keyphrase analysis - Using online tools and techniques to identify the best keyphrases for you.
* Using ‘pay per click’ to guide you to the best keyphrases for conversion to sales, and the best practice process for ‘pay per click’ success.
* Understanding and manipulating the 3 primary ranking indicators to maximize your natural rankings
* Analysing your competitors backlinks and anchor text using ‘Backlink Anayzer’
* Analysing your competitors on-page optimization factors
* A technique for finding your best web pages for optimization.

Its proven formula has enabled Jan Klin & Associates develop top rankings for hundreds of UK companies.

Website: http://www.janklin.com/aboutjk.html
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