8:00 a.m. - 8:45 a.m.
What is WOM?

Ed Keller, CEO, The Keller Fay Group

8:45 a.m. - 9:30 a.m.
WOM Ethics: How to Win Friends and Stay Out of Trouble

Peter Waldheim, Interim CEO, WOMMA

9:45 a.m. - 10:30 a.m.
How-to: Online and Offline WOM

Malcolm Faulds, VP of Media Services, BzzAgent
Leslie Forde, VP of Strategic Alliances, Communispace

10:30 a.m. - 11:00 a.m.
Case Study

Rob Key, CEO, Converseon

11:00 a.m. - 11:45 a.m.
Wrap up Panel and Q&A

Ed Keller, CEO, The Keller Fay Group
Malcolm Faulds, VP of Media Services, BzzAgent
Leslie Forde, VP of Strategic Alliances, Communispace
Rob Key, CEO, Converseon
Idil Cakim, VP, Interactive Media, GolinHarris
Peter Waldheim, Interim CEO, WOMMA

11:45 a.m. - 12:00 p.m.
Why Join WOMMA

TICKETS
$295 for Members
$395 for Non-Members

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