Professional Selling [CPSA’s most popular sales training]
Become your customers’ indispensable business partner

Are you an order taker or a trusted adviser?

Professional Selling is based on validated sales research, developed in conjunction with Human Resources and Skills Development Canada. You will learn how to use consultative selling techniques and practice them through role playing, group exercises and business case studies. You will learn a step-by-step process for acquiring and retaining customers. Register to become a business partner, not an order taker.

Who should attend
• Sales professionals in all industries with a minimum of 2 years sales experience
• Professionals pursuing the Certified Sales Professional (CSP) designation
• Sales Managers who want to set a benchmark for their sales team
• Past participants of Effective Negotiating Strategies and Communicating to Influence Buying Decisions

Sales training benefits
• Maximize your sales effectiveness by applying the consultative selling process
• Manage your personal qualities for sales and personal success
• Implement strategies for effective time management and goal setting
• Plan a successful first visit and obtain a go-forward commitment

Sales training content
1. Understand and Manage Yourself: Personality traits for Sales Success
2. Business Creation: Strategic Territory Planning
3. The Selling Process with a Higher Success Rate
4. Keep your Customers, Build and Manage your Business

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