From the website:

"It’s not your typical seminar, conference, or workshop. While our industry offers several events that address education, networking, technology, and resources; only Brainstorming includes all of these elements and adds the unique opportunity to work face-to-face with your peers and the best-of-the-best in our business to generate thousands of ideas worth millions to your company, communities, and career, guaranteed to repay your investment and more. Some of the best ideas in the business were born at one of our 25+ Brainstorming events.

"To generate only the best possible solutions, Brainstorming zeroes in on the significant trends affecting our business in order to capitalize fully on the opportunities they present; and is divided into three components so you’ll work with your peers on solutions appropriate to your level of responsibility, authority, and experience. "

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