Presenter: Stephanie Roth, editor, Grassroots Fundraising Journal

Many organizations are able to maintain a strong direct mail, email and events-based fundraising program that brings in lots of small donations. They're also able to keep up with the relatively small number of donors giving much larger gifts-over $2,500 for example-with visits, calls and other personal attention. This webinar will address an often neglected group of donors and potential donors-those who can give between $250 and $2,500-why they're an important source of support, how to identify prospects in this range, and the best strategies for building those relationships.

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