Positioning & Messaging for Sales

Studies have shown that up to 90% of marketing collateral is considered useless by sales.

This workshop will bring sales and marketing to a common ground with tools needed for highly effective yet simple positioning and messaging. Learn to develop and present your value proposition consistently and accurately with greater impact by making it all about your target buyers. You'll learn how to create strong value messages in plain simple English and script your value story in a way that is easy to deliver and understand.

Program Agenda

* Define and understand the impact of market trends and business drivers on a customer's business to help sales people connect the dots between operational buyer needs and strategic initiatives at the top of the organization.
* Develop a target customer snapshot to help sales people speak the buyer's business language instead of product language.
* Learn a few simple questions sales people can ask anyone to uncover needs at operational and executive levels
* Learn how to articulate your differentiation at a business level instead of playing feature poker at a product level.
* Create a unique positioning statement that focuses on solving high-impact problems for target customers instead of product features

Who Should Attend?

* Product Marketing Managers
* Corporate Marketing
* Product Management
* Sales

Positioning & Messaging Toolkit

* Positioning Presentation
* Positioning Reference Card
* Written Positioning Statement

View our interactive framework: http://www.zigzagmarketing.com/product-managememt-framework/

Course Outlines: http://www.zigzagmarketing.com/product-management-resources/product-management-training-course-literature/

Contact Kurt Ballard at (866) 797-3647 ext 1 or kballard@zigzagmarketing.com

$795.

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