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Knowledge worker, a term coined by Peter Drucker in 1959, is one who works primarily with information or one who develops and uses knowledge in the workplace. All development is becoming knowledge work. Knowledge work requires assimilating and integrating concepts, produces intangible intellectual products and involves working with people. Managing knowledge workers fundamentally differs from managing other workers. The key rule in managing knowledge work is - the workers must manage themselves. To manage themselves, these professionals must be motivated, know how to manage their own work and be properly guided and supported. The presentation highlights the keynote address of Dr Watts S Humphrey** at SEPG 2007 Australia Conference held at Queensland.