To generate sales, you have to make yourself known; that's why every startup needs PR. Good PR helps you communicate the need for your product or service, differentiate you from your competitors and build your relationships with the press, bloggers, and analysts who will get the word out about your company. Although today startups may wonder if they should spend money on PR, without it your campaign may fizzle, not sizzle.

Jeannette Bitz-a seasoned PR executive with more than twelve years experience developing successful PR strategies for technology companies-will discuss the value of communicating with the most important media, reporters and influencers in your market prior to your launch. She'll also take a look at the changing media landscape and how it's affecting PR today. Business and industry trade publications are cutting back and closing. Industry bloggers are gaining in importance. Social media-Facebook, Twitter, LinkedIn and even YouTube-have become key communications tools for the media and PR professionals.

Who should attend: This session is designed for start-up companies preparing to launch their product or company into the market. Since top-level executives are often involved in such launches, company presidents as well as vice presidents and directors of marketing will find the presentation of interest.

Free for eBig Members, $15 for Pre-registered Guests or $20 at the door.

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