PRSA Pitsburgh Chapter Event
Price: $15 member, $20 nonmember, $10 student

Social networks and online communities are transforming traditional PR strategies. The old broadcast system is on its way out. In this interactive session with nationally renowned digital marketing expert, Rob Key, learn how the social media phenomenon is rapidly changing the practice of public relations. In this session you’ll learn about the latest digital tools available to today’s PR practitioner as well as strategies for incorporating social media tactics into your organization’s marketing mix.

Rob Key is the CEO/founder of Converseon, a New York City-based digital marketing firm. Converseon is an industry leader in new media strategies, digital PR, search engine marketing, word-of-mouth/viral marketing, conversation mining, and affiliate marketing. The firm’s roster of clients includes The Hilton Family of Hotels, Dow Chemical, Paypal, Palm and Siemens.

Key is a 20-year veteran of the marketing industry. Formerly head of the Innovations Group at a division of Young & Rubicam and member of WPP.com board, Key founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment.

For more information on Key and his firm, Converseon, visit him on the web at www.converseon.com.

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