The NMC Summer Conference is a one-of-a-kind event, attracting an audience of highly skilled campus professionals who are very knowledgeable about and interested in the integration of emerging technologies into teaching, learning, and creative expression.

NMC conference attendees are often early adopters and represent the most innovative and creative areas on their campuses. Of the attendees from colleges and universities, about 30% of attendees are IT executives or senior managers, with titles such as CTO, CIO, Director of Academic Computing, or other Director-level posts; about 15% are mid-level IT managers; and about 15% are faculty. The remainder of the academic audience, about 40% of attendees, are generally specialists in specific technologies, such as digital video, web design, streaming, animation, or graphics.