Contemporary practices of gathering, analyzing, and disseminating personal information have placed impossible demands on the concept of privacy. The weight of these demands, in turn, is reflected in norms, laws, policies, and technical requirements that frequently seem to miss the mark, failing to negotiate a reasonable course between unbridled opportunism, on the one hand, and suspicious intransigence, on the other. This talk will present key elements in the theory of contextual integrity, which builds upon structural aspects of social life to enrich our understanding of privacy and its importance as a moral and political value. Allowing context-relative social norms and context-based social values into the scope of analysis enables nuance and subtle discrimination, often missing in other dominant approaches, in modeling and theorizing privacy as well as adjudicating and justifying particular privacy claims.

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