The first LATISM Heritage Tour will take place in Houston, Texas - during the Hispanic Heritage Month

This two-day event will provide a networking opportunity and conference presentation, bringing together the leading minds and innovators in social media and technology.

All are welcome to learn, understand and support Latinos in the current dynamic social media enviornment.

With 21 million projected Latino internet users by 2010, Latinos are adopting social media as their primary source of communication, news and entertainment faster than any other group. Their buying power is projected to reach $1.3 Trillion by 2013.

It is paramount to learn what cultural factors are driving this shift, and understand how to reach Latinos where they are primarily active in emerging technologies.

The Latinos In Social Media Heritage Tour, will present these topics and more:

-Latest trends in social media and effective marketing strategies.
-Case studies of top brands/companies; challenges and obstacles.
-Developing and social media technologies and trends
-Latino culture, heritage, demographics in the U.S. today

We believe the best way to reach Latinos is through Latinos. LatISM will bring Bloggers, Twitters, Facebook, MySpace, Hi5, LinkedIn Leaders and many more together to learn about the latest Social Media trends. All this while celebrating our culture!

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