mashup event - widgets

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We will look at one of the key emerging online trends: widgets and gadgets of content/functionality for social networks and other sites. Widgets offer huge potential as carriers of marketing, brand and advertising messages into social networks and other destinations. Successful widgets are viral in nature can distribute your content or marketing message across the Internet. This event will inform and inspire you, giving you a thorough understanding of the opportunities in the widgetsphere and how to leverage them.

Our aim is to answer three questions:

* what role do widgets and gadgets play in online strategy
* why are the commercial and competitive advantages to having a clear and focused 'widget strategy'
* what companies are benefiting and how from adopting these strategies