The buzz and hype surrounding Social CRM is deafening. Most every vendor today claims to have a solution for SCRM and consultants and integrators are running to create methodologies and "proven methods" to implement it. Managers and Sr Executives who lived through CRM 1.0 don't buy it. How is this different from what we did before? How can I be sure that this is not another waste or resources?

In this panel we will attempt to break away from using CRM as a four-letter word and start analyzing the real-life scenarios and products that can make SCRM work. We will discuss how this is not a technology or a strategy, but an organizational imperative to adapt to the changing society identified by Charlene Li on her book "Groundswell". We will leverage thought leadership and vendor's examples to provide information based on market and customer realities, not hype, to help you make the decisions to move towards it and determine the best way for our organization to tackle SCRM. Some of the questions we will answer:

* Is SCRM real?

* Are there any case studies to help me understand it better?

* What about ROI and financial and considerations?

* How can me move forward with this?

Esteban Kolsky, Founder and Principal ThinkJar LLC (Moderator)

Lyle Fong, CEO and Co-Founder Lithium

Anthony Lye, SVP Products, Oracle

Anthony Nemelka, Social CRM Pioneer and former CEO of Helpstream

Christopher Carfi, Author of The Social Customer Manifesto and Thought Leader in SCRM

$20 in advance; $30 at the door
Gourmet dinner and wine are included!

$20 online $30 at the door.

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