Leverage your API to help grow your business.

The interconnection between businesses has always existed, now it is about reducing the friction to make it happen. Companies need to ask themselves "when is the last time we added a partner without going to engineering?"

This conference will bring together companies that have successfully launched API distribution channels. The day will include presentations and discussion among prominent media executives who will share why and how they did it, and how they are measuring success. We will also discuss how the trend toward API's will impact the future of your business.

Speakers include:

*Steve Fisher, Senior Vice President, Platform Division, Salesforce.com
*Kristie Bouryal, Executive Director, Neilsen Digital Media
*Quentin Hardy, Sr. Editor and Silicon Valley Bureau Chief of Forbes
*Sandor Marik, Director of Marketing, CondeNet
*Ty Ahmad-Taylor, Vice President Product Development, MTV Music/Logo Group
*Chris Phenner, SVP Business Development, Thumbplay
*Jeremy Zawodny, Technical Yahoo, Yahoo!
*Dave Cancel, co-founder and former CTO, Compete
*Lauren Cooney, Program Director, Community, Office of the CTO, IBM

$295.00 (use promo code BAPI1 for $100 discount).

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