eDay 2008, September 18th – De Doelen, Rotterdam

eDay is the largest conference on digital marketing, media and business in The Netherlands.

Theme: Open Up!

Companies are opening their doors and seeking more interaction with their customers. Not just to improve the relationship, but to actually work together on products and services, to better meet their needs. Advertising slowly makes way to community building and pull marketing. Openness and authenticity are the magical words.

Keynotes: Jeff Howe (Wired), Dan Lyons (aka Fake Steve Jobs), Julie Meyer (Ariadne Capital) and Lawrence Lessig (Creative Commons).
Speakers: TomTom, Spill Group, Blyk, WEbook, Nokia, Marc Canter, Procter& Gamble, and many more.

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