This is the official launch party for the new book, Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back. The party will feature free food, exclusive book content, giveaways, and a chance to meet many of the brands (and people) featured in the book, as well as the author.

If you are at Ad:tech earlier in the week, Rohit will also be doing a book signing on April 15th at the show.

Here are just a few of the approved sponsors for the party:

- Personality Hotels
- ScotteVest
- Moo.com
- Kiva.org
- New Communications Research
- MarketingProfs
- Lots more to come!

About the book: http://www.personalitynotincluded.com.
About the author: http://www.aboutrohit.com
Facebook page: http://www.facebook.com/event.php?eid=9679764451

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