E-consultancy - Search Engine Optimisation

Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities.

Effective marketers continually look for ways to enhance and improve website visibility in the natural search engine listings. To increase the number of quality visitors to your website and boost online conversions, it’s essential to understand the key attributes of SEO: website structure, search term research, content creation and link equity.

The essence of a successful strategy is knowledge. With over 62% of the UK population now online and spending £5bn over Christmas 2007, you need to understand your online audience and their searching habits. A clever strategy will measure and analyse search term performance, visitor traffic from Google, Yahoo and all the main search engines and competitor activity.

Remember, SEO is not a mystery. It’s about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace.

WHO IS THIS COURSE FOR?
This course is for marketing professionals who may already be running an SEO campaign. You understand the basic concepts but want to refine your approach in order to ensure you’re running a campaign that takes full advantage of every opportunity for competitive advantage and commercial success.

Whatever your relationship to managing your website’s SEO campaign – direct, through an agency or as a consultant - this course will provide you with the essential skills for campaign success.

HOW WILL I BENEFIT?
After attending this course, you will be able to:
• Plan, manage and enhance your SEO strategy for maximum return
• Refine your approach to search term analysis and selection to increase overall campaign value • Understand and manage your online brand in order to grow your market share in the natural listings
• Improve your measurement, reporting and analysis methods for a focused campaign

WHAT WILL I LEARN?
Best practice methodologies and strategic skills will equip you with essential knowledge to plan and implement a successful SEO campaign.